MarketBlazer is led by Ray Perry, a high-technology marketing executive and internet marketing consultant. With over 25 years of senior marketing and sales experience coupled with C level management experience, Ray understands the marketing process and its role in supporting sales. Ray knows that only sales results demonstrate marketing effectiveness. Having sat where you sit Ray understands your challenges and concerns.
With a strong technology background our marketing focus not only includes time tested marketing techniques but adds the latest internet based marketing strategies and tactics.
MarketBlazer works with entrepreneurs in small and medium sized companies who want to take their business to the next level, need to elevate the effectiveness of their marketing and either don’t know how to get there or need professional assistance to execute.
Typically, the clients MarketBlazer are involved with provide a complex product and/or service or have a complex sales cycle. These businesses posses a wide variety of expertise within their business segment. What all MarketBlazer clients have in common is they are passionate about the product and/or service they offer and strive to grow their market share but need help with marketing to get there. MarketBlazer' delivers exceptional quality and service to our clients.
Our environment is creative, challenging, respectful, innovative and leading-edge. The talent of the individual, along with their contribution to our clients' success is what gives MarketBlazer its strength and leading-edge position in its marketplace.
Marketing Advisor Program:
The Marketing Advisor Program is for businesses that want to take the lead in executing your marketing strategy and do it yourself, but need the assurance that professional assistance and guidance is there to keep you on track, on time and on budget. The Marketing Advisor Program will serve as your backstop resource. Meeting with those responsible for changing your marketing direction we will recommend new strategies and tactics. We will be the sounding board for ideas and plans, review documents and provide advice and play the role of devil’s advocate on key moves. As an impartial third-party we will provide an objective review of your current situation and future direction based on agreed upon goals. We will work in tandem with your team leader as a facilitator. During the Project we meet with you and your team as often as needed and without constraint, constantly available via on-line meetings, phone and email. Typically these types of Projects are for 90 days. Additionally, this Program includes a 30 and 60 day follow up review session. During each follow up session we review the effectiveness of the new strategy and make recommendations for continued success.
Marketing Coach Program:
The Marketing Coach Program is for businesses that want complete hands-on assistance in the creation, implementation and execution of your marketing strategy. The Marketing Coach Program will serve as your hands-on mentor. We work directly with selected managers, team leaders and others to help them with their role in changing your marketing strategy. We make specific recommendations for adjustments to current strategy and tactics as well as make specific recommendations for new marketing tactics. During the Project we meet with you and your team as often as needed and without constraint, constantly available via on-line meetings, phone and email. Typically these types of Projects are for three to six months. Additionally, this Program includes a 30, 60 and 90 day follow up review session. During each follow up session we review the effectiveness of the new strategy and make recommendations for continued success.
Virtual Marketing Manager Program:
The Marketing Coach Program is for businesses that want the benefits of a full-time Marketing Manager without the expense and commitment of hiring a dedicated employee. The Virtual Marketing Manager Program provides the experience your marketing requires without adding long-term costs to your business. You may be handling the marketing yourself or with the assistance of a marketing coordinator, but recognize the need for full-time marketing management. It may not be the right time to hire a senior marketing employee or you want to take the time necessary to search and recruit the right person. You may not be sure of the level of qualification of the marketing manager you may eventually hire and don’t want to incur the risks of hiring the wrong person that may not fit your company’s personality. MarketBlazer will work with you and take the leadership role for your company’s marketing. Working from our offices, we make specific recommendations for adjustments to current strategy and tactics as well as make specific recommendations for new strategies and tactics. If required, we would recommend specific work distribution changes, recommend appropriate personnel changes and provide specific skills development and/or counseling. During the Project we meet with you and your team as often as needed and without constraint, constantly available via on-line meetings, phone and email. This Program is available with a three month minimum commitment with month to month extensions and no long term obligations. Typically these types of Projects last from four to six months.
Interim Marketing Manager:
The Marketing Coach Program is for businesses that want professional management of your marketing team during a period of transition or unexpected growth. The Interim Marketing Manager Program provides your business the marketing leadership you require during short-term employee transitions. You have had in-house professional marketing and for unexpected reasons have lost it and need to maintain continuity in your marketing department and with the current marketing strategy. Even mature companies with seasoned marketing management can find themselves without marketing leadership during a period of employee transition. You may be in the early stages of a start-up and need experienced marketing management which can be essential to acquiring additional funding. You may be involved in a major one-time event such as an acquisition, merger or going public and need temporary senior marketing leadership to maintain continuity and professionalism. You may be creating a new channel strategy and require separate marketing management for this initiative to focus on the specific needs of a growing channel. With the Interim Marketing Manager Program, MarketBlazer can take on the marketing leadership role required to maintain continuity. We can become involved in more aspects of your business than just marketing, taking on more responsibility and getting involved in your business in greater depth. We are involved on-site with your business at a greater degree which can include face-to-face interaction with customers, investors and board members. This Program is a long-term engagement with a six month minimum commitment with three month extensions. Typically these types of Projects last from nine to twelve months.
Note: All Program options include unlimited access to your MarketBlazer consultants’ time and help, within the parameters described.
MarketBlazer Services
When marketing in a Web 2.0 world, there are numerous marketing tactics available when developing new strategies to inform, educate and engage prospects about your business and your products and services. These different tactics, some optional and some mandatory, are used at different times depending on the market situation, customer interest and desired result. At MarketBlazer we have grouped these tactics into five Services Categories to better communicate their effectiveness when evaluating their use. The five Services Categories include Marketing Fundamentals, Information Marketing, Demand Generation, Website Marketing and New Media Marketing.
Marketing Fundamentals:
Marketing Fundamentals includes the marketing basics every company must have in place. The elements of this group should be considered mandatory and critically important to the success of your business. When you have completed the Marketing Fundamentals section you will have a clear understanding on how much money you have to spend on marketing and a plan on how and where to spend your marketing dollars. This prevents the classic starting and stopping of marketing and jumping on the marketing "idea" of the month. You will have a better understanding of who to market to and why and you will develop a more consistent communication message to your market. Completing the components of the Marketing Fundamentals creates a process that forces you to think about your business from your customer’s point of view.
Information Marketing:
Demand Marketing:
Demand Marketing is just that, it’s about creating demand, getting your message in front of your target market at the point and time they are looking to buy. As competition intensifies and growth expectations increase, businesses must consistently reach the right prospects through the right channels with the right message. In addition to creating demand, those target prospects must convert to sales leads, pipeline and revenue with some degree of predictability.
Website Marketing:
The internet has profoundly transformed the way people communicate and interact with each other. This change has also dramatically affected the business world by altering the way people shop for products and services. Ten years ago, companies reached their consumers through trade shows, print advertising and other traditional marketing methods. Today people start their shopping experience by looking at the Internet and more specifically search engines, especially Google. In order to remain competitive, business websites need to be found on the web on search engines. Website marketing is about delivering useful content at the precise moment that a buyer needs it. Today, businesses have the opportunity to leverage the Internet to reach out to customers effectively and inexpensively with targeted messages that customers seek out, not ignore. Your next customer will research and evaluate your products and services through your website long before your salespeople get involved. Purchase decisions in a Web 2.0 world have transformed into an interactive process driven by the customer, not the vendor. In fact, a call to your salesperson may be the last step in the buyers’ journey, greatly limiting their influence and expertise.
New Media Marketing:
Social Media is the new “word-of-mouth” today. With the evolution of social media outlets such as wikis, blogs, podcasts and social networking sites, you gain the ability to reach your target audience in new and engaging ways which helps you achieve your marketing goals. Social Media can attract and hold the attention of vast demographics that have grown numb to more traditional forms of marketing and advertising. It also has a tremendous viral marketing capacity to reach wide audiences in just a short amount of time and sustain visibility on the Internet.
MarketBlazer, Inc.
744 Noah Drive
Suite 113-301
Jasper, GA 30143
Phone: (770) 406-6343
Email: rperry@marketblazer.com
Web: www.marketblazer.com
Blog: www.marketingxlr.com