The concept of a video manual is based on the most successful and effective product videos. Combine marketing videos with customer support videos and create an interactive experience that helps people learn about a product or service. In short, a video manual is a product or service video guide that helps educate consumers about your product or service and does so in a logical, step-by-step progression. Help before or after the sale and ensure your customers have the best possible experience with your business.

You will need to create a series of short videos instead of creating one long video. It may seem like more work at first, but the benefits are great: not only can viewers access information quickly and easily, but you can also update individual video chapters and you won't have to abandon all the video that you spend so much time on. create. . You can also add content to the video manual at any time, so you can meet the needs of your viewers or answer the questions that were not addressed in the original videos.

So how do you create a manual video? It can be as simple as organizing your existing video content or creating new videos quickly following the standardized format that makes it easy to get started. Each manual video should be based on separate chapters to facilitate navigation. Think books and manuals - they always have an index and allow you to access exactly what you need without having to read the entire document. So should your videos. And every video manual should have these 3 parts: Introduction, Basic Functions and Quick Start Guide. If you watch any successful product video, you will see that it has these parts.

Then let's get started.

Your video manual should have an introductory chapter. It can last between 30 seconds and 3 minutes or more.

This is where you will tell viewers what the product or service is, who can use it, and why. That will be your value proposition. Don't assume that everyone is familiar with your company or its technology and that they understand what your product or service does. Start from the beginning and tell your viewers what it is in plain language.

Tip No. # 1: Don't jump into an elaborate story and spend too much time setting the stage. While MasterCard can get away with creating its famous line of commercials that take forever to get to the point ($ 5 for this, $ 10 for that ... MasterCard exists for everything else), they were only successful because they used television as a medium of. It allowed them to "force" people to get to the end of the story, and they had a huge budget to push these commercials until they became known. With online video you don't have that luxury. Viewers click before they get to the point and you waste a lot of time.

Tip No. # 2: Address the problem your product or service is trying to solve. Each product or service exists to solve some kind of problem, and it is important to identify it. But again, if you spend too much time getting down to business, you will lose viewers who are growing impatient when it comes to online videos. So keep it short.

Tip No. # 3: Identify your target audience or their skill level. Who are you talking to in your video? If you are a general consumer, you may not need to spend a lot of time explaining who can use the product or service, but if your product or service is more technical, it is important that you address this issue. If your product / service can only be used by a technician or specialist, or if it requires a certain skill set, you must identify it. There is nothing more frustrating than looking at a product only to find out in the end that you can't use it due to requirements. So if you watch a video at Home Depot or on Lowe's website, for example, it always tells you what skill level is required. They do it because they know it's not just about selling. If a customer buys but cannot use the product, it will be a return. And nobody wins when a product is returned.

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What is a video manual? The next step in product videos