I am a huge fan of claiming our superpowers and marketing our uniqueness as individuals, so we can fully express our value and passion in our business, while standing out from competition.
However, there is ONE thing about us not being totally “unique” can work in favor of our ... Views: 1043
There Is Nothing Wrong With You, Except…YOU ARE BORED!
Yeah, I know, if you are anything like me, you are screaming, “That’s not me!”
You have this list to build, that website to upgrade and those programs to launch. Oh, and the kids to chase.
You don’t even have a moment to pop a zit, ... Views: 1237
Short answer is, Yes, and No.
No – because “niche” is somewhat an intellectual construct that helps us wrap our head around the marketing thing, and it is very useful. It gives us a starting point, a home base and a framework to do our research, communicate* our message and create our ... Views: 1126