Do you ever wonder how it is that some small business owners seem to have both an off-line and online presence? They might even be the same size as you in terms of staff or perhaps even a soho-entrepreneur and yet it appears that they've got a marketing team equivalent to that of a ten people. ... Views: 1086
Many businesses get one very basic thing about social media engagement wrong.
The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship ... Views: 722