SEO plays an important role in the lives of many business owners. As a new business owner, you may have wondered why people are telling you to get an SEO agency like the San Diego SEO Services. If you are familiar with how it works, then you are in luck.

In this article, we will teach you some of the basics of SEO and how it affects your business in the long run.

SEO in a nutshell

SEO or search engine optimization is a tool by many business website owners. It uses its components like keywords, backlinks, etc. These components help put the website name on top of the Search Engines like Google Search.

The Components

The SEO components play an important role in websites. With the use of these components, it helps the website's visibility in both virtual and physical. It creates traffic to make your website much more visible on many platforms. Down below are some of the components used in SEO.

Social Media

One of the components used in SEO is social media. Social media also play in your business visibility. It helps you showcase some of your products. Aside from that, it also creates leads and converts them into clients after visiting your website.


Keywords are the most common and highly effective SEO strategy being used by many people. With the use of Keywords, people can easily find various websites specializing in different products. Unlike the other components, keywords are often used by many people, especially if they are looking for something specific.


Another important component that many online marketing agencies used is backlinks. One of the best things about backlinks is that they help create leads inside many contents. Although it doesn’t matter how many backlinks you can place in one article, having one premium backlink can help your website grow.


Leads can also start in interest. Thus, Content articles play an important role in much Digital Marketing Agency strategy. Contents often utilize keywords and backlinking. Aside from that, it also helps gather more people to look at your website. With a highly-optimized and easy to read content, equipped with the other components, people will continue to look for more leads from your website.

Meta Tags

Meta tags play an important role in SEO. It gives a sneak peek at what you are offering. On many occasions, people are often hooked on Meta tags because it helps them see what to expect when they open your website.


SEO is a tool that one should utilize. However, it is also important to understand its basic definition and components. That way, you won’t be fooled by SEO online marketing agency offering the wrong features for your business.

Author's Bio: 

Hi, i am christopher thomas and i am a content writer.