It is no secret that the US economy. USA It's in a depression and that means discretionary spending is a little tight. One of the hardest industries, of course, is restaurants. And while people eat at home more often, when they splurge outside one night they hope to have a good time.

Essential Ingredient # 1 Current Customers
With this concept in mind, the first essential ingredient is an excellent customer experience. Making sure your customers are happy has never been more important than now. Happy customers are repeat customers. Happy customers tell their friends and family. Satisfied customers write good reviews. In other words, satisfied customers bring in more revenue and free advertising. So how do you encourage your current clients to work for you? It's that simple; give them something unexpected, a great experience. Make sure your restaurant is clean, warm, and inviting. There is nothing worse than eating somewhere that is dirty, cold and that you feel like you are intruding when you enter. After all, this is a social event. Of course, the food must be excellent and the prices must be reasonable. Last but not least, give them a reason to come back. A free dessert or a discount on your next meal with an expiration date can do wonders to bring them back, .

Essential Ingredients # 2 - # 6 New Customers Ingredient # 2 Google Place Page
An increasingly fast way in which people obtain information is through online search. More and more people use the Internet, whether on their computers or mobile phones, to find local products and services like never before. To accommodate them, Google and the other major search engines, Yahoo and Bing, now display local search pages and maps for local businesses. These are very powerful marketing tools that local restaurants would be dumb to ignore. If you're one of the lucky restaurants already listed on the first page of search results, I'm sure you know what I'm talking about, lots of free traffic. But don't feel too comfortable because things are starting to change. As with anything that is too good, it never lasts. US marketing companies USA They have figured it out and discovered a way to help our customers climb to the top. What does that mean for you? It means that you will need to spend time claiming and maintaining your listings. Start now before your competition gets too far ahead and you won't be able to catch up.

Ingredient # 3 Locally optimized website
If you are one of the 50% of small businesses that don't have their own website yet, you should make this a priority. A website that is optimized for your local community will appear in local search results and help your map listings. Plus, your local business listings are almost always linked to your website, making it a powerful marketing tool. The design and content of your websites will be key to a successful result. Your website should look like your restaurant. Be sure to include an exterior photo and some interiors to help establish anticipation of your clients' visit. Of course, basic information such as your hours, location, and contact information is required. Other important information you may include is the type of payments you accept, your menu, and any special offers you are currently running.

Ingredient # 4 Facebook business page
Facebook is where your customers hang out for about an hour a day. With its newly redesigned interface that allows for more ads and the ability to create a free business page, this is an obvious marketing tool to add to your toolbox. But like all social networking sites, there are a few concepts you need to understand in order for it to work. Branding, engagement, monitoring, good frequent content, and a personalized welcome homepage are components that will help you earn customer loyalty.

Ingredient # 5 Yellow Page Ads
Although phone books are rapidly declining in use, I think there is still some value for restaurant listings. Perhaps this will change next year, with falling smartphone prices and the purchase of mobile phones on the edge. Until then, you may want to minimize your listings and switch some of those marketing dollars to more lucrative marketing revenue.

Author's Bio: 

Although phone books are rapidly declining in use, I think there is still some value for restaurant listings. Perhaps this will change next year, with falling smartphone prices and the purchase of mobile phones on the edge. Until then, you may want to minimize your listings and switch some of those marketing dollars to more lucrative marketing revenue.