Going green is gradually becoming the norm in society, from housewife cleaning tips to green corporate world policies and social responsibility practices. What is relevant is how attractive these products are to the average person out there. Would the average person choose a green product simply because it is green or because it has other benefits added to its greenness? I think the latter is the case. Green innovation experts should always consider these benefits as important factors in attracting potential customers.

A while ago I saw with interest a young man who appeared on the television show Dragons' Den Canada who came to launch his disposable tableware made from Indian palm leaves. Disposable plates were advertised as natural and green, but they cost ten times more than the cost of most disposable plates on the market. Although what they were selling was green, they seemed to be unaffordable for most consumers who would rather buy disposable paper plates cheaper than these types of plates, as both could be considered 'green'. The marketability of the product was also not attractive to the potential investor who might be looking to make money from the dishes.

The quest to be 'green' and sustainable these days can be quite costly and sometimes beyond the reach of the average person. As I watched this TV show, it came to my mind that what might have been missing from the young man's green product was the "value for money" aspect of the product. The question is "are products worth the price they sell for?" This is a relative term and can only be determined by the level of satisfaction that a consumer gets from the products. Satisfaction is based on whether your needs are met, which may vary for multiple people. A consumer could buy these types of dishes at a higher price if they are reusable and non-disposable. Another could buy it for its aesthetic and decorative value and not as dishes to eat. A manufacturer or seller of organic products should always look for other potential benefits before marketing their products. Being 'green' should be attractive to the average person.

The appeal of organic products can also be enhanced by their durability. A green product that would last a longer period would be more attractive than one that could only be used for a short period of time. Green products must always be produced with all the added social, economic, and health benefits. A product that is not beneficial in all these aspects cannot be considered truly sustainable https://www.ecolist.io/

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A product that is not beneficial in all these aspects cannot be considered truly sustainable.