Warli painting is a tribal art mostly done by Adivasi from North Sahyadri Range in India. While there are no records of the exact origins of this art, its roots may be traced to as early as the 10th century AD. Research suggests that the tribal people are the propagators of a tradition, which originated sometime in the Neolithic period between 2,500 BC and 3,000 BC. This art was first explored in the early seventies & from then it was named as “Warli art”.
Tribal people express themselves in vivid styles through paintings, which they execute, on the walls of their house. This was the only means of transmitting folklore to a populace not acquainted with the written word. Warli paintings were mainly done by the women folk. The most important aspect of the painting is that it does not depict mythological characters or images of deities, but depict social life. Pictures of human beings and animals, along with scenes from daily life are created in a loose rhythmic pattern.
Warli paintings are painted white on mud walls. The paintings are beautifully executed and resemble pre-historic cave paintings in execution and usually depict scenes of human figures engaged in activities like hunting, dancing, sowing and harvesting. There are online marketplaces devoted to selling of artworks including handmade, vintage, ethnic, organic and natural products from India, including Warli paintings.
India has a beautiful assortment of diversity reflected in their clothing, food, lifestyle, language, music, books etc. Online retailers is a sincere attempt by group of young men and women who think it is possible to match the local artists with the buyers through the Internet. Certain retailers use a marketplace model to capture the regional variations of the artworks present in India. They connect local artisans and designers directly to global customers and thereby increase their livelihood, remove middlemen, and help them create and promote their brand and thereby preserve our culture, traditions and values. They believe this journey will not only help artisans of India but also help customers discover and buy genuine products, which they otherwise are not able to do today.
They say starting their companies was a wise choice to make the Warli paintings online more widely available and reaching out to artisans was a natural decision. Not only do they love the rich, living spiritual and cultural traditions of India, but the aim has also been to share a fair amount of their profits with the numerous and highly skilled artists scattered all over the subcontinent. The company faithfully adheres to the principles of fair trade. All artisans, designers and artists are paid upfront fees with remuneration far above the market rates. They are against the practice of child labour, and certify that none of their merchandise involves children at any point of the manufacturing process. The online model allows for much more choice for the regular consumer or art patron to examine exotic art by genuine artisans and allow the art to be purchased and shipped with as few middlemen as possible.

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