Instagram ad formats are changing quickly. There's a growing list of creative options that ad creatives can use to promote their product or brand. The most popular choice right now is to go with a static ad and avoid changing images until the page loads. Why change images when you don't have to? Keep these 4 tips in mind when choosing an Instagram ad format.

- A static ad format makes sense if your audience isn't constantly on the lookout for updates. If your customers are more likely to close their browser's window then open it, static ads are perfect. They stay hidden until the user wants to see them. There are several benefits to this option. First, you'll get more clicks if you use images that stay hidden for long periods of time. Second, the ad stays relevant to what the user is searching for which ensures you will get fewer complaints from users who are searching for something but not finding it in your feed.

- If you want to be considered for Instagram advertising, you need to create an ad format that works well with the platform. An ad format that doesn't display properly on Instagram may not get approved in the first place. You'll lose valuable exposure if the image you've submitted to Instagram doesn't load properly or looks funny. It also won't show up for people who have selected the "Share" button. If you need help choosing an Instagram ad format, use a digital camera or search for "Instagram Settings".

- Use a photo you took yourself. If you haven't taken any images of your products and you want to use an Instagram ad format, choose one that you took yourself. Images submitted through the Instagram interface are not displayed until they have been approved by the Instagram team. This means that even images submitted through other sources aren't good enough. Take the time to upload several high-quality images to ensure that you will be able to successfully display ads.

- Keep images short. There are a lot of images out there, so you don't want your ad format to take up an entire page! The shorter the ad, the better. This can help you get more clicks and, if you're bidding on keywords, it can also increase your rank in search engine results. Just remember not to go crazy with the size of the images or the formatting.

- Select images that reflect your target market. There are many different types of Instagram ad formats, so it's important that your ad shows the message that you want to communicate. For example, if you're advertising products that offer dry cleaning services, choose images of clean clothes. That way, your demographic will be targeted. Find out more at https://mediaonemarketing.com.sg/instagram-marketing/

- The colour palette of your image is also important when choosing an Instagram ad format. Think about the tone you want your ad to have. If you're advertising an iPhone case, then make sure that the colour of your image matches the colour scheme. Remember, darker tones blend less well with lighter ones, while lighter tones contrast more.

In the end, it all comes down to the effectiveness of your ad. Do some research on Instagram to see how other advertisers are using it, and what the best times and ad formats are. By doing so, you'll be able to come up with a format that works for you, and one that's going to make you money! Remember, you can always change your campaign at any time, so be sure that you keep track of which ads are performing the best so that you can adjust your strategy.

Author's Bio: 

Instagram ad formats are changing quickly. There's a growing list of creative options that ad creatives can use to promote their product or brand. The most popular choice right now is to go with a static ad and avoid changing images until the page loads. Why change images when you don't have to? Keep these 4 tips in mind when choosing an Instagram ad format.