You can pay Google to advertise your business. Your ads can be shown on the Internet in many different places. They can be displayed on the main Google search site. They can be displayed on other people's websites.

Google offers a pay-per-click advertising system. This means that you pay Google for your ad only when someone clicks on your ad. This pay-per-click method can help you avoid wasting advertising dollars on people who are not interested in your product or service. In fact, the pay-per-click system allows you to focus and target your advertising to very specific people. This is probably the biggest benefit of pay per click advertising.

Google isn't the only company offering pay-per-click advertising. You can use pay per click on Bing, Yahoo and even Facebook. However, Google's share of the search market is about 80% with Bing and Yahoo sharing the rest with other smaller players. Facebook's pay-per-click advertising is extremely difficult because it doesn't involve targeting user behavior. For example, a Google user searches for a water filter, a company that sells water filters can target that user. This type of user behavior, or search, does not occur on Facebook. Facebook allows targeting by demographics, but that's a topic for another day.

Google's pay-per-click advertising system is called "AdWords". Google AdWords is an extremely powerful tool. If used correctly, it can bring you a large number of leads looking for what you're selling.

Here are some Google AdWords tips to help you get started.

Be sure to set your daily budget
Set up your advertising campaign to use only the Search Network (disable Display Network)
Establish your geographic location in the area where you can sell
Start with just a few very relevant keywords
Create 2 ads that are slightly different and try to see which one works best
One more thing about advertising with Google AdWords. Advertising and clicks are only part of the process. There's no use driving qualified leads to your website just so your website doesn't do its job. The job of your website is to get the website visitor to take action. That action could be having them call, place an order, or sign up for your email list. Google AdWords advertising is a powerful tool. But it must be used correctly or else it will not work. For more information on this great advertising opportunity, visit our website that explains a quick way to get started with Google AdWords.

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Here are some Google AdWords tips to help you get started.