If you are an online marketer and Google for your business, the past few months have been a wild ride for you. Many online marketers who were happily humming tweaking their AdWords campaigns had a rude awakening with a series of Google slaps left and right. For the first time, many online marketers have become heroes to zeros overnight. Others have struggled for other forms of advertising. Article marketing, which many PPC experts consider dead, came to the rescue. Banner advertising has become fashionable again. Online marketing experts, who dominated only Google Pay Per Click (PPC) were not fully prepared for Google's slaps and were caught off guard with no alternative ads for them.

What have we learned from the hard journey we have had in recent months in advertising in the world of Google? Lessons learned include:

Diversify your ad sources
Like the classic proverb 'Don't put all your eggs in one basket', don't 'rely on a single ad source. Diversify and improve at least two methods of generating income. More are the best. For whatever reason, if one ad source's revenue stops, the others will be on the kick.

Discover other options
Although all internet marketers love to use Google PPC, if they slap you, there is no need to panic. Countless other options exist, including other search engine advertising programs. It could be an opportunity to explore other options that could become very profitable sources of income generation.

Enter slowly
If you are really comfortable with certain forms of advertising, consider mastering another form of advertising. Start slow and experiment on a smaller budget and test the waters. If it shows promise, you can master it and use it as another advertising medium to create quality opportunities for your business.

Prepare for a return
When you're ready and ready, you can come back when you follow Google's rules and redesign your website. You'll be on your way to advertising again on Google, but be careful not to disturb the older brother.
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What have we learned from the hard journey we have had in recent months in advertising in the world of Google? Lessons learned include: