Do you know that 73% of candidates are passive job seekers?

What does this mean?

This broadens the scope of sourcing candidates. You can utilize the power of passive candidate database where candidates are not actively looking for jobs, but always ready to explore better opportunities.

An old/inactive resume database can also become a part of your potential talent pool. You must focus on attracting and nurturing this talent to ensure smart talent acquisition.

If you notice, companies are incorporating various strategies to turn the old database into a goldmine. What matters is how you refresh this database and make it more meaningful.

“Passive sourcing is a process and not a one-time event. Your goal with passive sourcing measures is to find out who the talent is, where these hand-picked individuals are online, what methods have the best chance that they’ll respond to you and that the accompanying measures help to retain them.”
Barbara Braehmer

You might want to know how passive candidates can become your applicants.

It’s all about Sourcing…Engaging…Nurturing.

Source Passive Candidates by Enriching their Profiles
Imagine if you need several services to enrich your candidate data, and you get updated candidate information on a single platform.

Isn’t it exciting?

Enrichment marketplace is the best way of enriching your candidates’ profiles.

Passive Resume Update- There are apps available at the marketplace which extract candidate information from their social profiles. For example, current location, gap periods in work experiences, history, recent skills, etc.

What Do You Get?

Update candidate information through their social media profiles
Candidate’s behavior pattern
Identify misleading information provided by the candidate
Background checks not required
Also Read: The Future of HRTech Marketplace is HERE!

Engage Passive Candidates by Calling Them
Engage candidates through a conversation. Find what excites the candidates beyond work. Hiring passive candidates is all about building relationships. You can also use referrals to ensure you get the candidate’s attention. Keeping in touch with the candidates at every step of the recruitment process also promotes amazing candidate experience.

Nurture Passive Candidates by Sharing Insightful Content
Share valuable information which excites candidates. It can be the latest industry salary trends, top companies to work with, the latest skills in demand, companies offering best training programs, and much more. Deliver this content with the help of email campaigns. This will help you in identifying candidates who are reading your content.

Trust this article is useful for you.

Can we show you how to turn passive candidates into applicants? Give us a shout!

Author's Bio: 

Lovepreet Dhaliwal works with RChilli Inc, a leading CV parsing provider which helps in speeding up your recruitment process. An MBA in HR and marketing, he has over seven years of work experience in business development and strategic sales.