Top 3 CME Marketing Trends in 2018
Written by eMedEvents
As a CME medical event organizer, you may want to note down these top 3 CME marketing trends for 2018 if you want to conduct a successful event. With ever-changing technologies, the most important issue is to know the right channel for marketing. Whether a CME USA or CME South Korea organizer, everyone needs brilliant marketing to capture the attention of the right end-users.
One can promote upcoming CME conferences by various marketing methodologies. However, right now the focus is more on mobiles & tablets, websites, social media platforms, and Google search results. To improve their conference visibility online, medical event organizers should consider these 3 CME trends the most.
They are Search Engine Optimization, Paid Digital Ads, and Social Media Marketing.
Search Engine Optimization (SEO): Plays the major role in digital marketing currently. Using well-researched keywords that directly pull up the desired results is not an easy task. Overusing keywords could get you into legal trouble as well as get your site completely banned from the internet. With the innovation of intelligent personal assistants like Siri, Amazon echo, and Google assistant, SEO is also enabling voice-based keywords apart from the general keywords and long tail keywords.
Paid Digital Ads: These could be banner ads on websites, social media accounts, or even in the search engine results. Ads data is based on a particular set of information like gender, occupation, age, demographics, and education. They are one of the fastest ways to catch the user’s attention using video, images, and catchy phrases. As a CME medical event organizer, you may want to include the destination images.
Social Media Marketing (SMM): LinkedIn, Facebook, Instagram, Twitter, etc. are considered to be some of the most influential marketing platforms. They make it easy to target the right audience as almost every healthcare professional is at least on one of these platforms. Creative content on social media will generate more leads and soon prospective clients are turned into sales. The more visual and catchy the content, the higher chance of visibility.
Article author
About the Author
eMedEvents Corporation provides an online database of medical conferences, events, organizers, and professional speakers for doctors. Its network of medical conferences, events, and professionals include hosted conferences, live conferences, and healthcare professionals. The company offers services in various specialties, including internal medicine/general medicine, family medicine, radiology, healthcare management, dentistry, cardiology, emergency medicine, oncology, psychiatry, surgery, anesthesiology, neurology, pediatrics, orthopedics, and obstetrics and gyne; and medical speaker's profiles. It also provides medical news on various specialties.
Further reading
Further Reading
Article
How Integrated Medical Centers Are Making Healthcare More Accessible for Everyone
When youâre trying to stay on top of your health, it can feel like youâre juggling multiple appointments at different locationsâone for your family doctor, another for dental work, and maybe a separate trip to the pharmacy. That constant back-and-forth can be tiring, especially when all you really want is convenient and reliable care in one place. Thatâs where integrated medical centers come in. They bring several healthcare services together under one roof, helping y
November 12, 2025
Article
Rumah Zakat Yogyakarta: Community-first Philanthropy that Empowers Change
Rumah Zakat Yogyakarta is the regional face of a nationwide philanthropic movement that seeks to turn faith-driven giving into long-term social transformation. More than a charity that distributes aid, Rumah Zakat in Yogyakarta integrates zakat, infak, and sedekah into targeted programs across education, health, livelihoods, and the environment â all designed to lift vulnerable families out of dependency and toward sustainable self-reliance. This article explores who they a
November 3, 2025
Article
The Future of Dentistry: How Modern Endodontics Is Transforming Root Canal Treatment
When most people think about root canals, the image that comes to mind is far from pleasant. Long appointments, discomfort, and outdated tools are common fearsâbut thatâs quickly becoming a thing of the past. Thanks to modern endodontics, root canal therapy is now faster, more precise, and significantly more comfortable than ever before. A Quick Look at Endodontics Endodontics is the branch of dentistry focused on treating problems inside the toothâspecifically the dent
August 27, 2025
Article
Making Every Stride Count: Quentin Geczyâs Insights on Running
Image source: Unsplash Running is more than just putting one foot in front of the otherâitâs a blend of mechanics, mindset, and consistency that shapes long-term progress. Understanding how your body moves and how your mind responds to challenges can transform your performance and reduce the risk of injury. By focusing on technique and building mental toughness, Quentin Geczy showcases how runners can train smarter rather than harder. Small adjustments in form, paired wit
August 14, 2025