Have you ever considered the power of the social media button?

Nowadays most of us make our purchases online having first completed the research needed to find the best bargain for our money. As a follow-up to the purchase we can makes use of the power of the social media button to assess how effective and, above all, how happy our retailer-consumer interaction was, by just clicking on Facebook’s now ever-evident “Like” button. Or not.

The Facebook “Like” button which is now a vital tool for identifying consumer trends is now part of hundreds of retail sites and is gradually becoming an online force to be reckoned with. The partnerships Facebook enters into by distributing its most famous and recognisable tool, have recognised the power of the social media button and rely more and more on the feedback from consumers.

In the past we the consumers gave word-of-mouth critiques to friends and family of websites before considering purchasing a product online. Today, there is another mode of showing support of online businesses, accounting for a large portion of sales across the board.

While the social media button is growing in popularity and has almost attained the level of a status symbol it is hard to say whether it will ultimately be a sustainable tool for e-commerce. Many businesses have not yet developed a clear strategy or understanding of social media in terms of returns and the potential of social marketing for business growth.
The power of the social media button can be a means of assessing how groups of people make purchases online for retailers because in a limited way the Internet brings groups of people together to shop via the social media button even though this experience is essentially an individual and not a social one. The feedback from the individual experience of shopping online is the decisive factor for the consumer and for the retailer.

The power of the social media button, an effective part of the Facebook strategy continues to be primarily a “youth” phenomenon and is likely to continue to be a means of giving voice to feedback on concerts, sports events and other essentially social events. Cross interaction with other online sites means that the social media button is now present on hundreds of sites, reinforcing brand recognition and attracting more consumers rather than generating real sales.

Word-of-mouth is still an effective way of getting the word out about a product that is very popular or simply a must-have but using the power of the social media button is by far the quickest way of interacting with a brand.

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Author's Bio: 


I`m Cornelia, a Caribbean Brit, who if only for those reasons appreciates the richness of connecting with the world.

Social media is the popular way of doing this nowadays because it satisfies the immediacy for information, which characterizes the modern world. I love it!