Guide to Google SEO for Beginners

Google recently published an updated version of their Search Engine Optimization or SEO Starter Guide. According to Google, “search engine optimization is often about making small modifications to parts of your website”. As a part of website content writing, one must understand their needs to understand SEO completely. Google says, “search engine optimization affects only organic search results, not paid or 'sponsored' results such as Google AdWords."
Let us discuss some of the necessities during content writing which will make your page more visible and easy navigation.

Exclusive Titles and Headings

It works like the tagline in a movie. The catchier your heading is, the more audience it will attract. However, keep your title related to the content of your blog. Try and use a keyword or a keyword phrase in the title. This will help your blog come up in search rankings.

Search engines like Google are clever. However, they are not clever enough to recognize the product or service you are promoting if you do not help them. In case you are providing website content writing services, make sure to use a keyword in your title that will help Google locate your site.

Meta Descriptions

Meta descriptions act like a promotional event in article writing and posting. Make sure you do not over-crowd your Meta description with keywords and phrases. Instead the language used should be persuasive enough for the readers to come to your website to know more. This is also applicable to the title, subtitles and Meta descriptions for each page or article.

The URL Structure

Google states that one must “provide one version of a URL to reach a document." There is no need to buy multiple URLs for a single website about content writing. The problem that will arise with multiple URLs for a single website is that building of links will be split up which will have an adverse effect on the overall rank of the website.

The Quality and Genuineness of the Content

Again, 100% original SEO content is the King. You must have genuine 100% original SEO content throughout your website. You must also have a unique content in your home page that must contain at least one or maximum two key phrases. This will help Google realize what your website is about. To quote Google, "organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content."

The “Alt” Factor

Always make sure to optimize your images for the best results during content writing. The “alt” factor is helpful to those readers who cannot view the image on their screens. The “alt” factor will help them to realize what the image is about. This is also important as all search engines cannot read images. So we need to tell them what the image is all about. The “alt” factor is also helpful as it helps to bring up your site during mixed search results.

No-Follow and its Importance

Using a "rel= no-follow" during article writing and posting is helpful for all those websites which include section to post comments and feedback by the readers.

Lastly, do not forget to make full use of social media to let others know about your work. According to Google, “While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let other know about the hard work you've put into your content.”