Matthew G. Sikich II is The Official SelfGrowth.com Guide to "Sales Training". You can find complete information on Matthew G. Sikich II and his products by visiting The 5 Buying Habits.
“Truth or Delusion? Unlike cold-calling, the referral process is difficult to measure. Delusion!
“We know this because we’ve designed a networking scorecard for tracking referrals and the business that results from them. On this card you record the nature and source of each referral, how you ... Views: 852
ThermaSys Heat Transfer used to sell engine radiators to the likes of General Motors, Caterpillar, and John Deere. Now, they provide “assemblies” that include the radiator, fan assembly, plastic shroud and even the mounting bolts. A few years ago, they partnered with their customers ... Views: 3845
My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn’t be at ease until it was silent again, so I filled the tank.
Did I fill it to satisfy a want or a need? Does it really matter? Probably not.
The gurgling tank ... Views: 675
When you begin to learn how to sell you’re learning at a conceptual level. Everything you read and hear sounds pretty good. After all it has worked for other people it should work for you, right?
Well, yes and no. Yes, it has worked for other people. But you aren’t other ... Views: 509
Web 2.0 enables Sales 2.0 and many sales people can take customer communications into their own hands and to an entirely new level. Sales reps have more control over the tools that they use, and they can be always on, answering to customers questions in the matter of minutes and not hours or ... Views: 827
Everybody has been taught to focus on closing. There are thousands of books written on the subject. Trying to close someone without getting to know who they are is a recipe for disaster. This scenario has affected so many sales people.
They have studied and applied all the techniques on ... Views: 1134
I’d like to introduce you to a radical new thought. In the old sales mindset, you’ve probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event.
But think about what this does to your cold calls. Before you even ... Views: 455
For many years, developing trust and rapport was considered the hallmark of a great sales process. Driving sales required exposing your sales team to a maximum number of prospects and developing trust and rapport with those prospects. As such, the primary objective for most salespeople has ... Views: 811
A High Quality and Easy Installation TV Wall Mount Bracket mean you'll have your Plasma TV on the wall mounted and looking great in no time. This system is easier for clients to use to buy varied tv stands, lcd brackets and wall mounts.
Plasma TVs have excellent sightliness from a wide ... Views: 528
Are your sales presentations falling flat? Do you have exceptional products, services and trainings…but no one ever seems to ‘get it’ and you don’t know why? If so, you’ll love these 5 easy steps.
Many experienced and new sales presenters struggle with speaking the language of their ... Views: 1096
The heart of the new approach to selling is an intense focus on the prosperity of your customers. This is a radical departure from what most salespeople and selling organizations do. The entire psychological orientation is shifted 180 degrees. No longer do you measure your own success first. ... Views: 504
While companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on overall customer satisfaction. It all starts within your organization! Sooner or later the ripple ... Views: 3040
One of the most effective ways in getting more business is following up with the prospect. Sadly, 80% of sales opportunities are missed because people do not follow up consistently.
Studies have shown that most prospects, who do not buy short-term, usually make a purchase within 12 months. When ... Views: 699
Even a small sales slump can bump some salespeople into a sales reluctance spiral. A whopping 34.7% of survey respondents admit to either taking days to get over a lost sale or they just give up and surrender only to get deeper into a sales slump black hole.
Have you ever had this happen to ... Views: 864
Top performers today consider their manager as a resource. Managers represent a wealth of knowledge, experience and objective ideas. In order to tap this resource, many top performers help guide their managers to become great coaches so that the coach in turn may guide them to a greater level of ... Views: 1032
“Ha!” you say. “For someone to make a statement like that, they obviously haven’t worked in the real
world and certainly have never had to run a company.” Well, let me assure you. In my past I’ve not only
run companies, but spent many years in one of the most notorious industries for turnover – ... Views: 745
The sales person who is motivated primarily by praise and encouragement is probably the most prevalent motivational profile that you will have on your sales team.
Everyone to a certain degree enjoys praise and enjoys encouragement.
And I thing that we all work under an environment of praise ... Views: 718
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertisingidea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, ... Views: 763
Outbound Sales Careers
Outbound telesales is sometimes known as telemarketing. Sales careers in outbound telesales will consist of speaking directly to the consumer to sell products or services. Your phone call is likely to be the customer’s first exposure to the product, so you need strong ... Views: 987
Welcome to a new year! One that I think demands a new understanding of how we sell, and how buyers are buying.
In recent years, buyers in the sales process have become increasingly educated, and with that, the sales process has undergone a transformation. In order for your team to be ... Views: 768
Getting the sales you want all depends on how many customers you have, and in the end, your profits are all about numbers. Getting a business off the ground and making it a successful one is not an easy task, but it can be an extremely rewarding one. The thing is to learn about numbers, and how ... Views: 570
According to Wikipedia the "Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and ... Views: 772
Here again is one of those best practices that mark the behavior of the superstars, the Top Gun sales people. Most sales people never even consider this.
Every sales person has to compete for the business. In some cases, there can be dozens of competitors, and in other cases, only one. ... Views: 662
In today’s economy you need every advantage in your sales kit. Prospects are scrutinizing all requests for their time and each purchase decision. You want to pass their piercing investigation but the sales tools you’ve used in recent years aren’t cutting it. You need something more, and ... Views: 793
We all have heard that in order to effectively sell in today’s intensely over competitive world, you (and your sales reps) must be persistent.
The sad reality is very few businesses I have worked with (out of thousands) do this very well. Yet statistics show that the majority of sales happen ... Views: 757
Let me begin by stating that this article is not a discussion about the military or the pros and cons of war.
It is about learning some of the most powerful persuasion strategies in use today.
And the truth is, military recruiters are some of the best salespeople in the world.
They have to ... Views: 1355
Everyone wants to see growth in sales and net revenue. It's important for small business owners to set income goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals.
Using your revenue figure to guide your marketing is like driving by ... Views: 904
As some of you know, I'm the highly introverted (INFP) who is also a sales and marketing director for a company that sells both nationally and internationally.
So, this tells us that I really, really, really dislike sales prospecting -- at least in the stereotypical 'pick up the phone and cold ... Views: 2683
As some of you know, I'm the highly introverted (INFP) who is also a Sales and Marketing director for a company that sells both nationally and internationally.
So, this tells us that I really, really, really dislike sales prospecting -- at least in the stereotypical 'pick up the phone and cold ... Views: 953
We're all in sales whether we want to believe it or not. When was the last time you had to sell your boss or colleagues on an idea you had, or put together a proposal to increase your project budget? When was the last time you had to convince your kids to do something they should have been doing ... Views: 1087
The Law of Reciprocity
The Law of Reciprocity means to give and take mutually, to return in kind or even in another kind or degree. The law of reciprocity simply means that when someone gives something you feel an obligation to give back.
Stephen Covey, author of “The Seven Habits of Highly ... Views: 463
Two Keys for using oscillation in selling
Now you’re talking with a potential customer and looking for the closing opportunity. You have used the same approach many times and sometimes it’s an automatic “yes” and other times it’s a stall. You may have asked at the “no” end of the oscillation ... Views: 2068
What are you currently offering your potential clients for free? Do you have at least one irresistible offer that will make your ideal clients feel like they need to sign up (i.e. opt in) right away so that they can access this great information?
If not, then you are doing your business a ... Views: 1020
YouTube videos satirize them. Bestsellers criticize them. And we all dread them. I’m talking about those dense, badly organized, put-you-to-sleep PowerPoint presentations.
Why do people keep plodding down the typical tedious PowerPoint path? Here are a few possible reasons:
That’s the ... Views: 1072
No company can reach anywhere in the market full of competition without doing well on marketing and advertising fronts. Even if you consider normal life anywhere in the world even in a five minute walk a person comes across many advertisements, billboards, hoarding. Print media and electronic ... Views: 831
"You can go 60 miles an hour in the car- but you can go 60 miles a minute on the phone."
Selling is about how many times you can get in front of how many potential clients to create how many opportunities to ultimately earn business.
But who says that getting in front of prospects has to be ... Views: 1384
As a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a few of the common mistakes I notice and how you ... Views: 622
It starts off as curiosity about you.
"Hey Marlene, did you just publish a book?" Julia waived me over to join her at the local networking event inviting me into her little cluster of friends that included two guys and another female.
How exciting, I thought. I get to be introduced to ... Views: 1470
Ever since we were young, we have been taught to watch our language. “Mind your p’s and q’s, and if you don’t have anything nice to say, don’t say anything at all.” A sales person knocked on my door the other day. The experience served as a reminder that professional sales people must also ... Views: 899
By Colleen Francis, Engage Selling
Keeping customer loyalty is one of the greatest challenges in sales. This can be especially challenging if your product or service is one that is offered elsewhere on the market for the same quality or price. Some time ago, if a customer liked or trusted you ... Views: 1009
How to turn slightly interested customers into I’ve got to have it! customers!
I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. ... Views: 823
Manatee County in South West Florida has an annual program called Project Teach.
The program objectives include: to illustrate the importance of first impressions, to explore the relationship between education and jobs, to provide a dialogue between students and adults in different ... Views: 1504
In the competitive marketplace that we live in today, differentiation many times comes simply from the quality of salespeople on the street. How effective they present themselves, build value, drive the sales process and meet and exceed their customer expectations can be the difference between ... Views: 709
We all need plans and to have a sense of what we need to do to be successful. Very few sales people have written plans for their business or their personal goals. They tend to say: I know what they are and I know what I need to do. Yet at the end of a year they are rarely happy with the results ... Views: 5028
Thinking about sending out a sales letter to your contacts this year? Before you do, stop and put in place some things that will prevent you from making some of the basic mistakes that sales letters tend to have in them.
1. Being too short
One of the biggest mistakes sales letters include ... Views: 794
Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them - a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are ... Views: 1064
Be careful what you ask for; you just might get it. I am always telling sales people this old adage. How are you starting each day and what are you saying to your self before you leave home? What are you saying to yourself as you go into your big meeting this week? What are you asking for as you ... Views: 636
Are you still playing your sales game the same way you did three years ago? Are you doing the same things you have done for years? Are you struggling and can't figure out why? Are you having the same success you enjoyed in the past? What are you doing to change your "Game"?
Why Change?
I was ... Views: 726
When you get in front of a prospect or customer for that important meeting – What are you saying? Are you clear on what you need to say and how you are coming across? Are you prepared and presentable? What is your prospect or customer hearing and seeing?
How do you come across?
What is it ... Views: 941