Are you looking for budget friendly ways to market your company? Is your small business struggling to stand out from the competition? Are you trying to advertise your brand while on a tight budget? If you answered yes to any of these questions, don’t worry. You don't have to spend a small fortune to market your business. Simply follow these low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. Here are 4 marketing ideas to help boost your success.
1. Focus on both online and offline marketing
A combination of offline and online marketing is the most effective for any business. Many businesses are focusing their promotional efforts on online marketing because of the ease and speed that it can be done. Ignoring the fact that offline marketing can be extremely effective can really be detrimental to a business. Strive to make sure that both your online and offline marketing complement each other. A combination of marketing techniques enables you to have strengthened tactics and will increase your marketing success both online and offline.
2. Sponsor Local Events
Get your name out there by sponsoring a local fundraiser, charity, marathon or some other event. Sponsoring a local business can make a really big impact for very little cost. This is a great opportunity to get noticed in your community and can also result in advertising for your business. Many places and events that you sponsor will also promote your business in return. They may add links to your URL on their website, add your company name to their advertisements and it will demonstrate your involvement in bettering the community.
3. Reach out with Marketing Collateral
Distributing flyers and leaving brochures in high-traffic areas is one of the oldest offline marketing tools out there. It is relatively easy and budget friendly to do and can be quite effective. The best way to take advantage of this marketing technique is to track the success of your mailers, flyers and brochures by using call tracking. This will allow you set up unique phone numbers to determine which locations and what marketing materials are getting the highest response. You can then focus on these areas and really get the most bang for your marketing buck.
4. Promotional Products
One great way to really make a lasting impression is to advertise your small business with promotional items. You can build brand awareness effectively if you use the right promotional items. Do research to determine your budget, target audience and goals to ensure your promotional marketing will be a success. Promotional products don’t only work well on gaining new customers; they are also perfect for reminding current customers or clients that you’re there. Building stronger business relationship is an important part or business. Just giving out Unique Corporate Gifts once every holiday season to your existing customer base can really solidify into long-lasting working relationship.
Integrate these ideas into your current marketing strategy and you’ll be on your way to success. Strive to be consistent and focus on keeping both your online and offline marketing complementary with each other. Stay within your marketing budget and keep up to date on all of the current trends and your small business should be in a great place.
Alice Ink is an SEO and copywriter currently working with Absorbent, Ink., the Promotional Products People. Specializing in Promotional Products and Unique Corporate Gifts.