Three Things that Define a Best Seller

Being a best selling author has been made a lot easier with the advent of the Internet, a place where book enthusiasts from all over the world can converge and hunt for their favorite titles. The Internet's open accessibility, however, does not mean every writer that goes online marketing route will be successful.

There are certain factors that come into play when it comes to writing and selling an online best seller:

Substance
Okay, so the quality of the book is a given when it comes to best sellers. No true best seller out there is a complete waste of time and money. On the other hand, not all masterpieces out there manage to make it on the market as a best seller.

Some of the most beautifully crafted stories end up being hidden away in some obscure bookstore, while more mundane pieces actually end up on best seller lists - with a major distinction being the marketing of the book.

However, substance will determine your stay on the best selling list, but other factors will determine your entry into those lists in the first place. Don't simply be content with what is in front of you. Always seek to write the best piece that you can.

You would think that goes without saying, but it never ceases to amaze me what some people will self publish in hopes of finding fame and fortune with little effort.

However, avoid gettin caught up on being too much of a perfectionist while actually thinking up and writing the first draft, otherwise you'll never get anything done.

Marketing
Marketing is the business end of becoming a bestselling author. Your marketing will determine how well you actually do in the short run. Everything from launch parties to promotions to mass emails will all work for increasing the publicity of your new book. Some authors actually love the marketing process while others may find the business end of crafting a best seller tedious and laborious.

This is precisely why there are literary agents and publishers that specialize in marketing and selling for you. As with anything, if your manuscript is not worth marketing, no agent or publisher will touch it.

Even with a publisher you still need to be involved in the marketing. The Internet is an outstanding vehicle for this. As with any other aspect of marketing, the Internet does require your need to be proactive.

Dedication
This is something that well-established authors know all too well. The world of writing is not as easy to penetrate as most people would have you believe, and you will most likely face failure and disappointments more often than success. But isn't that true for all careers in the world? Doggedly checking the quality of your work and aggressively marketing your book through all available channels and having the guts to see things through will pay off in the end.

A substantial, high-quality piece, a solid and wide-reaching marketing strategy, and the dedication to pursue your dreams of becoming a best selling author are three of the most important factors that define a best seller who takes advantage of what the Internet has to offer.