This week I just wanted to share a very simple piece of information because it is …… well ………. Simple and I love simple! I could go onto make jokes about my partner, but I won’t!
Not only is it a super simple and fast to create, but it will start growing your list for you quickly if you take the action.
It’s about your “lead magnet” or in simpler terms, the thing that you give away to your ideal clients in exchange for their email address.
As you know, there are lots and lots and lots and lots of free giveaways nowadays. It is a very common strategy to offer your ideal client a gift that will provide immediate relief or help them achieve what it is they want quickly.
It’s that thing that if they are searching at 3am on Google for the answer and they come across your website or blog post or other resource you have shared, and you say “get your free XXX here to solve your XXX problem or gain your XXX solution”, they will gladly give you their email address for it.
So the simple piece of information is this.
People are overwhelmed by so much information and short on time these days so the videos, e-books and audios are not working so well because of the amount of launches, etc, that are happening now.
What is working best, as per testing, is the short to the point one page report.
And even more information to share!
The “hot” information to share in that report is in the form of tools and/or resources. Apparently this is what people are really interested in having. Studies show that people would rather buy tools than a training course because it’s easier and more enjoyable than learning a new skill. They also believe if they have the tools that the “pros” or “experts” use, they will perform like the experts.
Think about the last time you wanted to start something new like joining a yoga class, for example. First you may have wanted to know what type of mat to buy, then the best type of clothing, what to look out for in choosing the best teacher and so on.
And look at how many “Buyers Guides” there are out there. People look to the experts to share their expertise and primarily they want to know the “tools” they are using because they think it will give them the same success.
Now it depends on industry, but here are a couple of examples I gleaned from this latest class just to stimulate your own ideas on what you could share:
LIFECOACH: App Guide: the top 5 iPhone apps for increasing your productivity (including the one I use everyday)
VIDEO EXPERT: The 5 (dirt cheap) Tools I Use to Create All my Videos (including my $80 HD Video Camera)
FITNESS EXPERT: The Only 3 Pieces of Exercise Equipment You Need in Your Home (hint: they all weigh less than 5 pounds)
The hint is counterintuitive and creates curiosity. So for example, the fact that exercise equipment weighs so little would definitely pique my curiosity.
It’s often the information that we think is just plain common sense, that, “everyone already knows, don’t they?” that your ideal clients are really keen to get their hands on.
Think about what you do every day, what tools do you use regularly that your ideal clients would love to get their hands on?
What is it your ideal client is struggling with that you could truly help out with?
If you are not sure, then ask them!
Sheela Masand was a co-founder and working partner of a multi-million Euro import business in Spain where she has lived for over 27 years. Her passion to help more people led her to open her current business, SheelaMasand.com, where she specializes in coaching and mentoring heart-based service professionals worldwide to get more clients and make more money.
Since coming across the Three Principles that explain how our lives work on a spiritual and psychological level, her work has shifted to become more organic, guided by wisdom and less dependent on tools and techniques. Her clients speak of major transformations in the way they see marketing, and instead of it being the hated piece of their business, they are happy to jump in and work their plans because it is fun, authentic and non-sales-y.
Sheela loves to work with people who are passionate about helping others have their own transformations, she sees herself as a support system for the helpers of the world. She has several different programmes through which she offers the support including Marketing from the Heart, Grow Your Biz and the VIP Day - Nail Your Niche. She also offers a monthly interview with a seasoned Three Principle Facilitator totally free of charge.
Contact Sheela for more information on sheela@sheelamasand.com or call (0034) 67 759 6880