Generally speaking, people are always excited about trying out something new. This is why newly opened bars and restaurants, for instance, tend to be a huge hit on their first few weeks of operation. Of course, people are curious about what they have to offer. Unless you are able to meet your customers’ expectations, you are likely to lose them instantly. The truth is that getting customers’ attention isn’t the most difficult aspect of marketing a business. What you will find more challenging is how you may keep them knocking on your door.
What you will read below are some tips on how you could make your customers loyal to your business:
Interact more and be personal. To build loyalty from your customers, you need to make an effort to interact with them on a more personal level. Although getting in touch with your clients online is also a good strategy, personal interaction will always be better. Don’t think that you have to spend much of your time to do this. You just have to make yourself more visible and approachable to your customers who may need your help and professional insight.
Keep your branding consistent. To make sure people will not forget about your business, your branding strategy must be consistent, be it online or offline. If you started with an online shop, for example, and decide that having a physical store will expand your business, see to it that the appearance and the mood of your online business will be the same for your physical store. This way, it will be easier for your customers to recognize your brand.
Reward your most loyal customers. As an entrepreneur, you have to be willing to spend not only your time for your customers, but your money as well. Customers love rewards, and so they are likely to do what it takes to be eligible for rewards. Creating a customer loyalty program is an excellent way to encourage buyers to keep coming back to you. You may offer discounts and other incentives to those who reach a certain amount of purchase. This won’t be too much of an expense for you, but it can surely boost customer loyalty to your business.
Never stop advertising! According to business mentoring experts , it is a common mistake of entrepreneurs to run a marketing campaign for a short period of time only. Keep in mind that many other brands and products come out every single day trying to get people’s attention and trust. If you fail to keep your business visible, there’s a big chance that it will be forgotten eventually. What’s important is that you have a plan on how you could market your products or services on a consistent basis.
Cecile Peterkin is a certified career and retirement coach, and a registered member of the Career Professionals of Canada and the International Coach Federation. She is also the Founder and Senior Career Strategist at Cosmic Coaching Centre, provider of career and life management services for middle managers and mid-career professionals across Canada, United States and Europe.