If you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you.
Of course, you could create a whole new program or a more advanced level of your work. But another valid and smart option to get repeat clients is to simply ask them if they would like to continue the program they are in.
I was part of a coaching program with somebody for four years. This year, I renewed for the second year of the coaching program I was in last year. Why did I do this? I got great value! The first year was more foundational, but the second year is where you can really start to soar.
As a big believer in sticking with what works, I say it’s just smart to keep going. Otherwise, your clients who stop are likely to stagnate and their results will slow too. If they keep working with you, they will create compound results based on the success they achieved in the first series.
In reality, you are actually doing your clients a disservice if you don’t invite them to continue working with you for a second year or series.
To get more clients, you may also want to create a maintenance program. Let’s say you had three or four sessions a month in the original program; the maintenance series could be once a month. You can say, “You know, I also have a maintenance program to keep your toes in the water. It’s a six month (or whatever time frame you offer) and it includes…” then provide some details.
During this conversation, follow up your suggestion of continuing the work by reviewing their accomplishments. Looking at the first round and the great impact it had on their business can be very motivating. Have them share their goals for the next 12 months so they can start to see how your support would continue to be invaluable.
The best solution to get repeat clients is to invite them to continue the program they’ve been in or try the maintenance idea. This is what I’ve discovered with my own programs.
Your Assignment:
To get clients to sign up again, make sure to suggest it as a standard part of your series wrap up. Plan to review what they learned and achieved and how it’s smart to keep going while business is growing.
Fabienne Fredrickson is founder of ClientAttraction.com, ranked on the Inc. 500/5000 List of America’s Fastest Growing Private Companies in 2011. ClientAttraction.com is devoted to teaching entrepreneurs around the world how to consistently attract ideal, high-paying clients, put their marketing on autopilot, shift their mindset towards abundance and take a no-excuses approach to creating a highly successful and meaningful business, while working less. Through her workshops, courses, coaching programs, and products, Fabienne shows her students how to go from 5-figures to 6-figures in their business and then from 6-figures to 7-figures, while experiencing freedom and creating an abundant life they love.
To order Fabienne’s FREE Audio CD, “How to Attract All the Clients You Need” by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com