Original Content is a Must for Owners of an Internet Home Business

If you own an Internet Home Business, you need to have access to, or be able to create original content if you want to be successful. That is the bottom line; compete with the big boys, or pack your bag and go home. I am relatively new at this game, building an Internet Home Business, but I have learned the hard way that if you want to have a successful business, you need the edge of having unique material on your web site. Here are a few reasons why this is so critical.
Search Engines love distinctive content, probably above everything else. I said probably everything else because they keep their cards pretty close to their vests when it comes to letting us, the little guys with an Internet Home Business, know how they decide to dole out page rank. I think it is fair to say that almost all of the so called experts are in agreement that having original articles, etc on your web page is probably the number one thing you can do to get a good page rank, over the long haul.

The key word here is, over the "long "haul. How long is up for debate. Nothing we do on the Internet happens very quickly, especially getting a better page rank and moving up on the search engines. I am dealing here with the concept of original content, not how long it will take to get a better ranking; that is a discussion for another day.

As far as value is concerned, yes, original content is considered the number one activity you can do to build your business as well as your web site. I personally believe one of the reasons that search engines like original content so much is that, we, the people looking for a better search engine result, can not fudge original content. There is this constant cat and mouse game played between the search engines and us, owners of an Internet Home Business.

The game is played this way: search engines want the best possible search results for their customers. That means they want to give their customers the most up to date, current searches possible. They want, among other things, distinctive content, original information for their customers. For us, the owners of the businesses, we want to rank as high as possible on the search engines. The higher we rank, the more traffic we get. We will, in turn, set up our sites with what the search engines want in order to get the traffic.

By doing this we are, in fact, not doing what is necessarily best for our customers, but what we think is best for the search engines. When you think about it this way, it really is a perverted way to do business!! We set up our Internet Home Business not for our customers, but for the search engines to help us get the customers who, when they come to our sites, will say, "What the hell is this crap!" Like a lot of things on the Internet, once the marketers and business people get a hold of it, it becomes corrupted and bent all out of shape.
Unique content serves another purpose, one that is somewhat untainted by the process. Original material, good original content, is essential to keeping whatever traffic you get on your site long enough to see what you have to offer. It also serves the critical role of getting that traffic to come back, hopefully often, to see new exclusive data you will put up. The competition is fierce here on the Internet, unless you have something original, different, better than the rest of the sites in your niche, it will be very tough slugging for you.

I have just touched on a few aspects of the distinctive content issue for owners of a small Internet Home Business. One way we can compete with the big boys is through having our own original content on our web sites. Drop me a line; I would love to read your original content. Have a great day.