How to attract clients by not being perfect

Have you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients.

While it’s very important to be congruent with what you say and do and be the kind of person who “walks your talk,” let me share a little secret. You do not have to be perfect. Nor do you need to have every single thing figured out.

For example, when I ran the Millionaire Entrepreneur Mindset Secrets Tour last year, I added a section where I admitted I was still working on my own mindset. I thought about how I know all the material and steps I share in the program because of my own mindset training. In fact, I’m still working on my mindset and will continue to do so (it’s really an ongoing process).

The reason people want to work with me is because I’m not teaching stuff out of some book I read. I’m sharing the process I’m going through and continuing to develop. I’m in the trenches with my students. I’m still working on my client attraction as I help you with yours. The minute I find something that works, I pass it along.

See, there is a way to let people know that you are not standing on some pedestal. You are continually working on your craft and pushing your personal mastery to the next level.

Your clients will appreciate that you are still learning for a few reasons:

1) You are being honest and vulnerable with them.

2) You haven’t figured it all out yet and are just a few steps ahead of them.

3) You are sharing what you learn to move to the next level so your clients can follow in your footsteps.

Students say to me, “You’re the real deal. You’re in it with us. You’re showing us how.” People want to relate to you because you are learning too. But when you are up on a pedestal, clients think, “Gosh, I’ll never get to that level.” When you are relatable, they think, “Well if she’s still working on it, maybe I can do it too.”

You don’t need the pressure of being perfect. One thing I know for sure is that it won’t help you attract clients. So, take a load off your shoulders and drop it. No one is perfect, and perfection is not a requirement to own a successful small business or to attract clients.

Your Assignment:

Are you holding back anywhere in your business or with clients because you worry about being perfect? If you do this, you are not sharing what you do know that could help so many. Let go of perfection and share the knowledge and solutions you do have. Be kind to yourself and know that if you do things well, you will always be learning.