U.S. weekly reported that approximately 78% of all American Super Bowl viewers only watch the game for the advertisements; this data was compiled on a study done in 2014 from 1,000 research participants. The fact of the matter is that people enjoy watching videos. It doesn't matter if it's an advertisement or an infomercial; as long it's entertaining and has a purpose, people are willing to spend their time watching it.
This data suggests that quality produced business videos can have a substantial impact on the marketing campaign of your company. If you can develop something that an audience can enjoy, you run the risk of generating the next big viral video and countless new potential customers learning about your brand, perhaps for the first time.
Videos Generate Action
PR Newswire has reported that customers are 5.6% more likely to click on online advertising or emails if it contains a video. Not only does research suggest an increase in clicks and action, but also those same customers have a tendency to stay on your site for longer periods of time. The longer a customer is on your site, the more likely that they will be to buy something from your company or contract your service as it's a sign of interest in what you have to offer. All of this is made possible by a simple business video.
Low-Cost Trial Audience
Posting a business video online allows you to determine the success or failure of an advertisement with much lower costs than it would be to purchase advertising time on the radio or television. By tracking analytics on some of the most popular video hosting websites, you can figure out what is working and what is not and alter your approach to meet the needs and interests of your customer base.
As a general rule, people don't have a lot of patience, so your video should get right to the point and hook your customer's attention from the start. Learning how to produce this content can turn into success in other aspects of your business as well as helping you to better articulate your business goals in all forms and manners.
Customers Like Sharing
If you can come up with a great advertisement that someone enjoys, they are bound to share it with their friends and family, and talk about it with others. This type of word-of-mouth advertising requires little effort from you or your marketing department, and grows naturally to reach out to customers that you wouldn't have previously had access to. In addition, customers using sites like YouTube are likely to have social media. The more that your video is talked about on social media channels, the more attention you will get.
Producing a video doesn't have to be an expensive venture, and with a little creativity and the know-how to access some of the tools online for hosting your videos, it could be one of the best investments that you could possibly make for your company.
Pamela Wigglesworth, CSP, is an entrepreneurship and marketing consultant, international speaker and the author of three business books. A resident of Asia for over 20 years, she is the CEO of Experiential Hands-on Learning. She works with organizations across multiple industries to help them increase brand awareness, increase leads and ultimately increase sales.
To learn more about Pamela, visit the Experiential website at www.experiential.sg or email her at courses@experiential.sg