It's true – innovation is a huge buzzword and we are all aware. Craig Lambert describes it as being "...bandied around a bit like a Miss Universe contestant talking about world peace." While the idea of innovation is tossed around and misused, it doesn't mean businesses can't or shouldn't be innovative, but rather the opposite: businesses need to embrace creativity and exciting new ways to connect with customers.
It is important to know the two relevant types of innovation in order to start thinking outside of the box and reaching your business potential.
The two main types of innovation are:
How Can Your Business Succeed With Innovation?
In order to be successful as a business, your business must have a clear and focused 'Power House.' Think of your business's house as having four rooms that are the key foundations of a successful business. These four rooms include:
These four rooms are critical to building a sustainable, commercially viable company – when they are all working together they provide a strong profit power loop. For example:
Innovation is About the Big Picture
Once you've got your house in order you can start building upon your solid foundation you can begin to focus on raising your roof to become more and more successful. Your focus is to find ways to improve your product or business practices in such a way that serves your customers and keeps them connected with you as a brand. Innovation isn’t about innovating for the sake of innovation, nor is it about throwing money at the latest trend, gadget or radio advertisement, rather innovating should always be focused on helping your end-customer and servicing their needs and wants. With the foundations in place you then have the clear air space to create some really unique and memorable experiences that will ensure your business is remembered, respected and referred.
CEO, UQ Power and International Company Culture Coach, Heidi Alexandra Pollard says her team are red hot, refreshing renegades, hunting down boring brands, stuck in a sea of sameness and charging them to power up their people, their presence and their profits. Their mission is to help elevate the global playing field for small to mid-sized companies through their unique brand and culture strategies that are easy on the finances, easy to implement and easy to sustain.