So what's the big secret you ask? Did you know that it is possible for your company to land on page 1 of Google organic searches within 24 hours if done correctly with one simple element... a video.
You may or may not be aware that back in 2006 Google purchased YouTube for $1.65 Billion dollars. Okay, so that may not be a secret, yet it is the implication of this knowledge that is the big secret. As an SME, business start-up or entrepreneur, everyone wants to be on page 1 and preferably listed in the top 3 places on the page. Video can get you found faster than your competition.
Check out these interesting facts:
• 4 billion videos are watched on YouTube every day
• 700 videos are shared on Twitter every minute
• by 2016, 1.2 million minutes of video will travel the internet
You may be asking... so what's this got to do with me and my business? Quite simply this. Video is unquestionably the next big thing in business that will give you a head start over your competitors in marketing and growing your business beyond what you've ever imagined possible.
So let's go back to the fact that Google owns YouTube. With the right formatting of your video, your user-created video content on YouTube is 53 times more likely to show up on Page 1 of Google's listings that most other 'regular' online content like articles and websites? This is according to the research done by James McQuivey of Forrester Research who has been watching and tracking the explosive growth of online video platform for years.
Why is that you ask? It's because Google is more likely to promote their own brand (YouTube) first than other sites. The best part for all businesses is that YouTube is FREE for you to use! This is a huge opportunity to promote your business using YouTube while at the same time creating page 1 ranking on Google.
Here are just a few things that video can help do for your business:
• promote your brand clearly
• make new customer connections quickly and effectively
• build increased loyalty and repeat business with existing relationships
In essence what this means to you as a business is that video is a great way to enhance your SEO (search engine optimization).
Video optimization provides you with the opportunity to expose your brand to users who may not otherwise be familiar with your brand, product or services. Done correctly, it is a fabulous way to engage, entertain and promote your business to get you results that you so desire on a variety of search engines.
Okay, so now the secrets out to anyone who has read this article. The question now is who within your industry and niche will be the first to jump in to take action?
Pamela Wigglesworth, CSP, is an entrepreneurship and marketing consultant, international speaker and the author of three business books. A resident of Asia for over 20 years, she is the CEO of Experiential Hands-on Learning. She works with organizations across multiple industries to help them increase brand awareness, increase leads and ultimately increase sales.
To learn more about Pamela, visit the Experiential website at www.experiential.sg or email her at courses@experiential.sg