Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value and content.
There are two key words here: the first is irresistible, and the second is free.
To make your free offer irresistible you have to know what you have that makes your business stand out, or what makes you different. What do you have that is so irresistible that people will give you their name and email address to get the information?
Here’s a big tip…it’s not your newsletter!
Let’s face it, nobody really wants another email or newsletter coming to their inbox that they’re just going to delete every week.
Your irresistible free offer has to be irresistible, which means it has to consist of great content, be benefit rich, and very specific (and sometimes, it even has to stick the knife of my biggest pain right into my side to make me feel it a little deeper).
So, you have to think about your niche…the thing in your business that makes you special, unique, and different from any other business. Your niche is what allows you to stand out to people.
What is it that you know people want, or what’s something you can share that has a different spin than somebody else in your industry? Is your specialty that you have the 3 secrets to… or the three biggest mistakes to avoid in… or the three keys to… Or, do you have a 3-step process to achieve success? You have to decide what it is you have to offer.
Once you decide what it is you have that other people want, then you have to decide how to present the irresistible free offer. You can offer an audio, video, an eBook or something downloadable, or it could be something you send, in the mail, to your prospects. It’s up to you, but make sure whatever you give them is great content, something that’s high in perceived value, and unique to you and your business.
If you’re having a hard time deciding what you should do for your irresistible free offer, think about the things your best client needs from you. Why do they come to you? What do they want from you and what are they asking for?
If you can answer these things with your irresistible free offer, you’ll have traffic and people coming to you for that solution for years to come.
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.
As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.
Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.