How do you use a squeeze page to build your list?
A squeeze page, or a landing page, is simply a one page website. It’s just one page where people can do only one thing. They can’t go check out your products and services. They can’t go see when your events are. They can’t do anything else.
They have one choice and one choice only. That one choice is to get the free thing you’re offering or maybe they can sign up for a teleseminar or webinar.
You use a squeeze page to build your list.
People go to your squeeze page, they leave their name and their email in exchange for your free offer. There is no other choice. They can’t click anywhere to go to your main site. They can’t find out more information about you.
If you’re talking to the right people and your message is going out to your ideal client, they will come to your page. If your free offer is what they’re looking for or the solution to the problem they’re already having, you’re entering the conversation that’s already going on in their mind and they’re going to give you their name and email, because they want their challenge resolved.
If they aren’t the right client for you, they’ll go away or click something else. You don’t want that person. You don’t want tire kickers. You want people who are predisposed to do business with you, people who are actively looking for the thing you have.
You can use squeeze pages with Facebook ads. You can use them with small classified ads on the internet and with banners. You can use them with social media. You can also use squeeze pages in offline campaigns where you’re sending somebody a piece of mail and you push them online to get your free offer.
One of the big mistakes people make, especially on social media, is they give people great content and do all the right things, but they never push anyone to their main list to have them opt-in. Pushing people to join your main email list also gives you another way to communicate with that person, other than just social media.
Use squeeze pages. They can be done very easily. They can be put up very quickly and very inexpensively and they are very effective – for building your list and for getting great content out to your ideal clients.
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.
As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.
Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.