Designing and developing a results-driven website is important to your business. You need to have the right elements that are designed to capture to your targeted audience and entice them to keep coming back for more.
Having that said, you need to build a business website that isn’t just informative, but pleasing also to the eye and easy to navigate for web visitors. Below are five of the most important elements your site should have.
1. A clean, well-organized visual design
It's good to think about how much information there should be on one page, and it is also safer to keep things simple. However, too simple or too complicated won't do the trick. A boring design will not be able to convince your potential customers to explore more of the website. An overcrowded page backfires and distracts your visitors from the important content.
The bottom line is to design your webpage so it looks good, stands out from your competitors and entices your prospective customers.
2. User-friendly interface
To design a thoughtful user interface, take a look at things through the perspective of your ideal visitors: who they are and what they are looking for. Include in your site all bits of information that your potential clients need or want to know before buying from you or subscribing.
Take into consideration the people who will be visiting your site. A friendly interface guides them through the navigating your site and offers everything they want to learn about with no hassle.
3. Quality informative content
A business website should have all necessary information about your company and products or services, among others. If you have a blog, it needs to be populated with knowledgeable articles about your industry or expertise.
4. "About Us" page
You might find yourself clicking the about pages of websites you visit. Most, if not all visitors are curious about who is running a website or blog. They want to find out more about the owner or writer. In this sense, it is incredibly helpful to provide a solid About Us page for your visitors. Write about your background and how it built your expertise and supports your business. This lets your prospects learn about you and encourages trust and a personal bond.
5. Web-optimized images
A website with many images can certainly be eye-catching, but people will click away when a website takes too long to load completely because of the images. It is very important that all images in your site have been saved in a compressed format. This makes the size of your images significantly smaller but retains its quality so that it loads faster on your page.
There are image-editing programs like Photoshop with amazing options. This feature automatically lessens the resolution of your image to the ideal 72 dpi. It also comes with compression settings such as choosing which format an image will be compressed.
Once you have finished planning your website, keep in mind these important elements. A successful website can open your business to a wider audience.
Jam Dwade is a web writer and small business consultant. He provides his readers with tips on growing their business online, from finding the best web design company in UK or anywhere else in the world. Find out more at http://www.mediaidentity.co.uk/.