Meet Your Clients Where They Are...and Beyond

Your clients are in different places geographically, financially, and in their mindset. So when you’re looking for ways to meet them where they’re at, you have to be thinking about all three.

For example, we know that not everyone is going to be able to show up in Las Vegas next Thursday for our Speak-to-Sell Bootcamp. They may live very far away or have family obligations that prevent them from traveling. They may not have the financial resources to attend the event. And from a mindset perspective, they may not be able to give that gift to themselves quite yet. So to meet those clients where they’re at, we have opened up a livestream, giving people an opportunity to experience the event from the comfort of their home or office, and at a fraction of the cost of the full ticket plus travel expenses.

When you start to think about it, you’ll find that there are many things that you can do to meet your clients where they are. Here are a few:

Meet them geographically. Technology is a great way to bridge the geographic gap. As I said in my note, we’ve had people from 27 different countries participating in our livestreams. We also offer teleseminars so that people can dial in from all over the world. CDs, DVDs and webinars are other ways we teach our work without people needing to travel.

Meet them financially. For people who either don’t have the resources or who are not quite ready to make the financial commitment to themselves so that they always would have the resources, we offer many free peeks into our teachings. These would include our numerous free calls and something we call our “backstage pass.” You can check out the backstage pass for Speak-to-Sell at www.SpeakToSellBackstagePass.com.

And while you do want to meet your clients where they’re at financially by providing an array of options, it’s important to keep giving your ideal clients the opportunity to step up. There is a tight correlation between the level of investment a person makes and the amount of action they take. And, of course, the amount of action they take correlates to the amount of results they enjoy. I call this the Upward Spiral Effect.

Meet their mindset. People are all in different places around giving themselves the gift of transformation, the gift of growth. The challenge is that many of your clients who are weak in that area are the ones who most need to show up and benefit from your programs. So, again, you want to acknowledge where they are, but also give them what they need so that they can jump over their own internal hurdles and come and get the amazing transformation that you’re offering. Making a very clear, irresistible offer, complete with limiters and incentives is the key.

The bottom line is that you want to serve your clients at the highest level. So, yes, use technology and offer different price points and free peeks, but also inspire and encourage them to stretch beyond where they are so that they can become the persons they are meant to be.

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