The word blog is a conflation of two words: Web and log. It contains in its four letters a concise and accurate self-description: it is a log of thoughts and writing posted publicly on the World Wide Web. Often times we are hearing the question of, Should I be blogging as a business owner? Why do I need to blog?
Yes, as a business owner you need to be blogging on a regular basis. The blogs do not have to be long; they may only be a couple of paragraphs long but loaded with great content. Then we hear how often do I have to blog? My suggestion to you is at least once a week and I will explain why in a minute. If you can set aside 15-20 minutes a day I would write something once a day, put the time allotment on your calendar as an appointment.
Now on to the why should I blog? Here are several reasons to blog:
• Sharing news and information
• Expressing yourself
• Being found on search engines
• Open dialogue with potential clients
• Become the expert in your niche
• Move your business forward
• Develop a following
• Get published
• Market
• Public Relations (free PR)
• Blogs are interactive
• Branding
• Customer Evangelists (clients that proclaim you as the expert)
We are always searching for new ways to get our name out there to the world and in the case of a start-up business you are looking for cost effective ways to get it done. Blogging is a free resource (in general, there are some paid sites if you must) and it takes a small portion of time to write something that would educate your potential client. The key to a successful blog that requests interaction is to end your blog with a question, challenge or call to action. This will prompt potential and loyal clients to respond and engage with you.
To start your blog go to a recognized site by Google or Yahoo such as http://Blogger.com this way it is free, easy and recognized in major search engines. There are several themed or specialty sites you can go register on that will direct you to a specific target market. Mashable has a great article listing over 40 free blog host sites http://mashable.com/2007/08/06/free-blog-hosts/.
The challenge today is go register yourself a blog site, and write a paragraph a day. You will find it gets easier and it is a lot of fun to share your knowledge. Are you ready to launch this marketing tool into your business plan today?
Robin Hardy is well known for her expertise in guiding men & women into creating tangible actionable results through Media Training, PR Consulting, Creative Development, Marketing and Business Plans. With over 12 years of experience and the application of her 6 Empowered Keys Program Robin ensures that her clients create a solid sense of direction leading to greater profitability. Her methods empower people to stretch beyond their limitations, re-invent through a solid sense of self-esteem and deepen their levels of confidence for unstoppable success. Robin speaks nationally, teaches on college campuses and coaches individuals, small business owners and entrepreneurs. As Development Director & Feminine Leader for The Amazing Woman’s Day Movement she contributes her insights to empowering women entrepreneurs and business owners. Whether it be as an Business Building Expert, An Inspirational Speaker, An Author or host of Empowering you Radio, there’s one thing for certain; Robin is dedicated to helping others achieve their wildest dreams. www.RobinHardy.net