What Every Affiliate Marketer Needs to Know Part 3

We have discussed in previous articles the value in writing articles. This is an important first step. This gives you practice in researching information about 'particular' subjects, those that are relevant to your 'niche.' Article writing also gives you material that you can use for your other projects, enewsletters, blog posts, website content, eBooks,etc.

There is loads of information and instructions and software on the Internet at your disposal that will facilitate your creation of enewsletters and eBooks and websites. This only takes a little research and comparison on your part to decide which software or service suits your taste and budget. There are some costs involved (there is no free lunch) in these services. There are also some extraordinary benefits. You're objective with all of this is first to build a 'trusted name' and to build a substantial list of potential customers. With things as they are on the Internet, mainly the surge in 'Spam' that fills your email in box, it is extremely important, virtually crucial, that you use an opt-in system for your subscriptions. This gives you more credibility as a 'trusted' voice.

Enewsletters are great because you have people who want to hear what you have to say. Remember to give information, not just advertisements. This is also true with creating eBooks.

You have, up to this point, done a great deal of research and writing about your chosen subject(s). You have amassed information and written about something that is of interest to you and to your 'audience' of readers. Why not take that information, arrange it into one cohesive body of work, and create an eBook. eBooks are, according to the Wikipedia:

"An e-book (for electronic book: also ebook) is the digital media equivalent of a conventional printed book. Such documents are usually read on personal computers, or on dedicated hardware devices known as e-book readers or e-book devices. Many cell phones can also be used to read ebooks.

Early e-books were generally written for specialty areas and a limited audience, meant to be read only by small and devoted interest groups. The scope of the subject matter of these e-books included technical manuals for hardware, manufacturing techniques, and other subjects.

Numerous e-book formats emerged and proliferated, some supported by major software companies such as Adobe's PDF format, and others supported by independent and open-source programmers. Multiple readers naturally followed multiple formats, most of them specializing in only one format, and thereby fragmenting the e-book market even more. Due to exclusiveness and limited readerships of e-books, the fractured market of independents and specialty authors lacked consensus regarding a standard for packaging and selling e-books. E-books continued to gain in their own underground markets. Many e-book publishers began distributing books that were in the public domain. At the same time, authors with books that were not accepted by publishers offered their works on-line so they could be seen by others. Unofficial (and occasionally unauthorized) catalogs of books became available over the web, and sites devoted to e-books began disseminating information about e-books to the public."

We can see from this information that one of the greatest 'viral' marketing campaigns can be attributed to eBooks. You have a choice here. You can either create an eBook as a product to sell or you can create an eBook with great information and links to your affiliate offers and give them away. You would be amazed at how quickly eBooks that offer good information at no cost can be distributed and redistributed to thousands of hungry information seekers.

Giving an eBook filled with useful information as a reward for an action on the part of your reader is a great incentive for them to look for more information from you. Each resource of information that you give build trust and your list of readers.

The next article (Part 4 of this series) is very useful for building 'name recognition' for you. Name recognition, trust, and your willingness to offer your followers good information will place you much closer to the 3% group of winners in affiliate marketing.