The impact of social media and digitization on work and home life has been felt in a big way across the year 2012.Whether it’s about looking through the “social media network” lens or contemplating on the opportunities and threats put forward by mainstream social sharing and digital connectivity, the micro economy is being consistently fueled by an increasing cult of web influence and contact management.
After recapping the contemporary scenario, how about taking a peep into some other socio-digital trends which are expected to be seen in the upcoming year?
The rising importance of content:
Content is all set to be an organization’s most valuable asset in the year 2013.With increasing refinements in Google’s algorithms, which have helped eradicate unsavory tactics that led to compromises on the quality of search results, SEO practitioners and end users are demanding compelling content development, which is bound to throw back more controlled and useful results.
The future trends reveal more companies coming forward to exploit the powers of focused, creative and innovative content. Relevant and timely content is all set to grab the limelight on social media channels, public forums and websites dealing with creative articles, blogs and newsworthy content. One of the key factors would obviously be the linking of content in an intelligent manner to client websites so as to increase the probability of being seen and shared.
Gadgets:
Along with mobile phones and various wireless devices, gadgets like Google Glasses and “fuel bands” are making fast inroads into the daily lives of professionals, media watchers and homemakers alike. Ski googles, which typically display a small screen and allows synchronization with mobile devices, helps in determining client location and speed. These fancy gadgets and wireless applications are adding newer dimensions to digitization and setting themselves up to up to take over the commercial world in 2013.
SMobile:
Call it a conglomeration of mobile and social media or just concentrate on understanding the magnum reach and co-dependency of social networking and mobile devices; colleagues, customers, peers and co-workers will be found moving away from their PCs, laptops and televisions and indulging more work and leisure hours in enjoying digital experiences with mobile/social sharing in 2013.
With revolutionary evolutions in technology such as the NFC technology, Instagrams for smobiles, Facebook applications and other strings of web and wireless based programs being woven around contemporary users, the New Year is all poised to see social media Vancouver and mobile technology scaling greater heights than ever before.
Sensory Intelligence:
Sensors will act as parallel intelligence in automobiles, electronic appliances, real time data management systems, clothing, homes, work place, and transportation and will become an integral part of our daily lives. Be it a farmer irrigating his field or a homemaker multitasking with sensory controls in handling her kitchen and laundry chores, sensory intelligence promises to generate better productivity and returns in the days to come.
Social Commerce:
Even as social media Vancouver mirrors the original digital revolution in financial exchanges, stock transactions and daily purchases, social forums are continuing to act as storehouses and shopping hubs and setting the grounds for the social and commercial world to coalesce.
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