You are ready to start your Plan B, what might be good directions to begin searching for the right start-up for you? Today we will explore the top 10, top buys…Hot Products…Must Have Products that consumers are buying even during a recession. The hottest products according to a recent article from The Dolan’s (Money Experts) are:
*Chocolate
*Lipstick
*Wine
*Romance
*Comfort Foods
*Pepto Bismal
*Eating In (instead of eating out)
*Home Grown Produce (instead of store bought)
*Running Shoes (instead of gym membership)
*Home Safe (instead of the local bank deposits)
Interesting list! There are some great opportunities for the creation of your own business in some of these listed above. Consider how many of the listed items are consumables, they need to be replaced which will generate repeat clients. Some of the listed items would be great to create informational products like CD’s, DVD’s, E-Books and even Tele-Gatherings all of which cost you very little to generate and in turn will yield a generous cash flow (if marketed to the target audience).
Let’s explore a the top 10 a little further to see why they may be in the top 10 and what opportunities you could create successfully:
Chocolate
*comforting
*relieves cravings
*has some health benefits
*a quick fix for a tough day
*the number one grab to satisfy a sweet tooth by women
*it is a consumable item, repeat clients
Lipstick
*A must have for any wardrobe
*Created great wealth during the Great Depression for companies like
Max Factor, because a woman may give up getting her nails done however,
she will not give up her lipstick
*it is a consumable item, repeat clients
Wine
*makes an ordinary meal extraordinary, so if someone is crunching their
budget this may be a treat
*people will always want to entertain, many serve wine
*it is a consumable item, repeat clients
Romance
*With the increased number of staycations people want to know how to
make it memorable
*Perhaps a newly wed couple can not afford a honeymoon
*Couples looking for solutions to strengthening their marriage during
challenging times
Comfort Foods
*Many times people just want something that makes them feel good during
stressful times
*Makes people feel like they are at home, safe & comfortable
Pepto Bismal
*Stress levels are high what are some alternatives to Pepto Bismal
Eating In
*Cutting expenses may mean cooking more at home
*Many do not know how to cook or what to cook so they eat frozen foods
Homegrown Produce
*Again cutting expenses may also mean trying to grow your own produce,
if a pound of tomatoes are $3.99 and tomato seeds are $1.75, plus you
can yield more produce this way, healthier
Running Shoes
*another area for cutting expenses is gym memberships, especially if
they are not used on a regular basis
Home Safe
*With the failures of so many banks and many more forecasted to be
closing people are keeping their hard earned money with them to
eliminate risk
*They are also keeping it in safes for fear of a creditor cleaning out
their account behind their backs
Part 2 of Exploring some Start-Up Business options, we will discover some ways to turn the top 10 into your own empire.
Robin Hardy is well known for her expertise in guiding men & women into creating tangible actionable results through Media Training, PR Consulting, Creative Development, Marketing and Business Plans. With 12 years of experience Robin ensures that her clients create a solid sense of direction leading to greater profitability. Her methods empower people to stretch beyond their limitations, re-invent through a solid sense of self-esteem and deepen their levels of confidence for unstoppable success. Robin speaks nationally, teaches on college campuses and coaches individuals, small business owners and entrepreneurs. As Development Director & Feminine Leader for The Amazing Woman’s Day Movement she contributes her insights to empowering women entrepreneurs and business owners. Whether it be as an Empowered Options Coach, An Inspirational Speaker, An Author or host of Empowering you Radio, there’s one thing for certain; Robin is dedicated to helping others achieve their wildest dreams.