With Social media playing a vital role in your online presence, publicity, and marketing efforts, it becomes necessary that you handle your social media presence seriously. In other words optimize your presence for getting benefitted well.
Below you have Most Effective Social Media Optimization Tips
Facebook Fan Page Optimization
Just getting tons of fans is not all, though it is the first most important aim that your page holds. The next most important thing is to have your fans participate and stay active on your page. Below tips will surely help in this.
Maintain Uniqueness
Everyday things are treated in everyday manner for special attention and unique attraction; you need to be unique and different. Make sure that the Motto of your page, its Description, Name and even the Logo or Picture is unique. Choose the best possible name if you aren’t using your product or brand name.
Once you have got more than 25 Likes to your page, you can create a vanity URL for your page. Be sure to have a unique Vanity URL for your page. Your overall uniqueness works as your identity and gives you better social media presence.
Use Keyword at Fundamental Locations of your Page
Now this works quite like your website or other webpage, it is a kind of on-site SEO strategy and works just the same as it does on your webpage. So, don’t forget to include your important keywords in the important places like About section, Company Description, the Mission section because these are the most essential parts of your Fan page. And if possible include the main keyword in your Name as well but only if it looks proper and not like Spam.
Utilize your Updates in Optimization
The updates that you post on your FB Wall can also be optimized, at least to a level. This is possible because the first 18 characters work as Meta description. So whenever you plan posting anything on your wall, consider those first 18 characters as your SEO title. Including the direct link to your website can also be beneficial.
Get Backlinks to your Fan Page for better Benefits
Like for other websites and pages, FB pages also gain more authority when there are more inbound links to the page and thus they rank better. Thus, try placing the link to your Fan page while posting on your blog, Twitter profile, your site or some other relevant site when possible.
Be Regular in Updating
Keep posting your updates from time to time. Keep posting relevant and interesting content on your page, this will encourage your visitors to participate and keep reposting and linking back to your page getting you more popularity and more visitors.
Google + Optimization
Naming or your Google + Page
The name of your page will work as your brand. Try using some keyword in the Page Name section but be sure not to use anything inappropriate as it will devalue your page. Also be casual in placing your keyword, don’t be too forceful.
Meta Description of your Page
It is the section just below your Name or Brand. It is kind of essential that you include your keywords in this section for getting better ranking for those keywords of yours in the Search Plus Your World. This is exactly the part that people get to see when they find you in Google. So be choosy in placing your content in this part.
Optimizing the Introduction Section
This part is the main body of the Google + Page. So, don’t miss out anything that you want people to know about you or your brand. You can optimize this part by placing your important keywords in this part but of course strategically that they don’t appear awkward and get well mixed up with your content. Make it as reader friendly as possible by using Bullet format, Bold, etc.
The Photo Section
This is again a very important section as whenever somebody looks at your Google Plus Page, the 5 main photos of the section get visible to them. You can optimize your photos by adding keywords in them. It will also make your profile more complete. But be sure to place only the most relevant pictures for better branding.
Be Regular in Updating
Just like your Facebook Page Google Plus Page also requires you to be regular at updating it with relevant, useful, and interesting content from time to time.
Recommended Links Section
Here you get to add just any link that you want to. For Google+ page optimization, place all the relevant links in this section. These may include your main website, sister concern sites, any of your social network profiles, blogs, other relevant sites, resources, and so on.
Promoting your Page
Your page will really be meaningful but only when it is in the Circles of most relevant people. So, promote your page and get it added by the most relevant people on their Circles.
Linking your Google Plus
All you’ll have to do is place your keywords in your anchor text and help improving your ranking in Search Plus Your World. This small move of yours actually serves as the link building strategy for your Google+ Page. Again, while guest posting any content you can use your Google + page link right in your Author’s Bio for more popularity.
Optimizing your Twitter Profile
Once upon a time getting found on Twitter was pretty easy but now it is indeed a tough job, thus you need to optimize your Twitter Page well.
Maintain Simplicity & Visibility
Even today, Twitter is the first place to break any news or share anything new and happening much before Google or any other place. So, stay simple to be visible and of course be the first to get the things out to the world through your Twitter page.
SEO your Twitter Profile
This includes placing the right Name or Username that represents you or your brand well; adding Images that has proper ALT Tags and stays relevant to your product; placing proper keywords in your Bio. Your Bio should relevantly introduce you or your brand and have the keywords intelligently mixed. This will help other Tweeple to search you easily.
The Tweets you Post
Your Tweet structure has to be worked upon as it doesn’t follow one-size-fits-all strategy. Some of the best things to do are to use Headline or Phrase, add Links, and Hashtags. This helps you in getting noticed. Stay simple, informative, and entertaining to get noticed and Retweeted by others, this will also help you gain more followers.
Using the Hashtags
‘#’ is called Hashtag and using it in your Tweets helps in getting noticed and also in marking your keywords well. But make sure not to overuse it, don’t use it more than 3 times, avoid starting your tweet with hashtags. Google out the keywords using ‘#’ and use the most popular ones in your niche.
Retweeting
If you RT others they’ll be encouraged to do the same with your Tweets. Again, when you RT a popular tweet, your chances of getting indexed by Google increases. So, Retweet the popular Tweets related to your profile theme or business type. You can even Direct Message some of your reliable followers or friends to RT your stuff for better results.
Chhinder Begar is a social media expert with keener insight in SEO and loves to share his nuggets of knowledge that helps you get better online popularity and reputation.