Most software programmers, photographers, game developers, and artists use licensing as a means of generating additional income from their hard work. Because the expenses associated with these pursuits often leave technical and creative professionals without a lot of revenue, licensing is usually done as a way to make additional money. However, there is one way that licensing is used that is more for promotional purposes than for income generation purposes. Many creative professionals are now allowing members of the public to download their works, but use them in a limited manner, through Creative Commons licenses.
Create Commons licenses take into account the basics of copyright law, but offer a way for users and creators to balance their needs. Instead of creators maintaining all control lest they be taken advantage of, Creative Commons licensing allows creators to dictate how users can use their works. This gives users a means of using the works of other people without forcing the creators to give up all of their copyrights. Most people think of licensed Creative Commons works as being online. Many of these licensed works are found online, but offline works can also be licensed under the Creative Commons. When a Creative Commons license is created, anyone is able to use the work as long as they use it within the parameters of the license agreement.
There are several ways a creator can control his or her work under a Creative Commons license. The attribution non-commercial no derivatives license is the one that most restricts how a work is used. This type of license allows users to download and share a work with others, provided that they do not edit the work in any way. Additionally, the creator must be credited any time the work is used or shared. The attribution non-commercial share alike license is slightly different. This license allows users to download and share the work, and it also allows them to edit it, provided that the user is not using the work for commercial purposes (e.g. editing and reselling the work as his own).
The attribution non-commercial license is slightly less restrictive. While users must credit you as the creator of the work, they can create derivative works by editing your original work, provided they are not using the derivative work for a commercial purpose. Attribution no derivative licenses allow users to download and share your works freely, for commercial or non-commercial purposes, provided they credit you and do not change the work in any way. An example would be of a photo that is sold online. The user would have to credit the creator and would not be allowed to edit the photo in any way.
Many people don't understand why creators would want to license their works without receiving any monetary compensation. The beauty of Creative Commons licensing is that the creator receives credit every time the work is shared or used. This can create excellent opportunities for the creator that he or she would not have received had they simply licensed the work to a user for money. For example, a magazine editor may see a photographer's work and ask him to do a paid photo shoot for an upcoming issue of a magazine. These additional opportunities make Creative Commons licensing an attractive option for creative professionals.
Gary Goldstein is author, speaker and Hollywood movie producer. The skills Gary brought to bear in climbing the ladder from newcomer to up-and-comer to mega-success in his business can be used to empower any business or career path. Check out his screenwriting blog and start taking your career the next level. Learn creative strategies and exponentially grow your business on his business coaching website.