Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered, to processing refunds, to running successful events can and should be systematized. Standards should be put in place so everyone knows what is expected of them and their job position.
Systemizing your business doesn’t have to mean you are inflexible and militant in the way you run your business. Instead, it means you have processes in place for handling the day-to-day operations of your business, and that everyone (clients and employees alike) know what is expected of them and how they will be treated.
Systems actually make your work environment better, especially for you, the owner, because with systems in place, you never have to worry about what will happen if an employee quits or if you have to fire them, because your business won’t be people based, but systems based. Using systems allows your business to continue along on the same pace even if one of your key people leave, because the new person can come in and learn the systems you already have in place and quickly get up to speed on their job duties and responsibilities. Knowing what to do and how to do tasks will allow the new employee to be functioning as a valued employee in no time at all.
Without systems in place and procedures to follow, your staff and employees will make up their own ways of doing things – because they were forced to do so – it was the only way for things to get done. You now have systems by default. They might not be the systems you want implemented. These default systems and procedures for getting things done may be inefficient and may be costing you a lot of money.
Systems are the backbone of all businesses. It’s what makes them run – for the good or for the bad – it’s really all about business systems.
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the President and founder of Complete Marketing Systems where, for more than 14 years, she has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.