It's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background.
Here are some tips to help you write in a conversational tone.
1. Use contractions. Contractions give your copy a more conversational and informal tone. When we speak in our everyday life, we tend to use contractions a lot. Adding contractions in your copy can help add a conversational tone to it.
2. Study successful sales letters. Successful sales letters all have one thing in common. They have a conversational tone. Read successful sales letters and learn the tone they use. See if you can imitate the tone and apply it to your own copy. Analyze and pick apart their word usage.
Copy out the sales letters word for word. When you do this enough times, you start to “live and breathe” it. You'll intuitively know what to write and how to write good copy. It'll flow through you naturally because you'll have good copy internalized.
3. Read play scripts. Play scripts are filled with a lot of conversational dialogue. If you need examples of written conversation, play scripts are good place to find them. Examine the word usage in the dialogue and see if it can be adapted in your copy.
4. Read it out loud to someone. It can be anyone, including your spouse, friend, mother, or brother. Have the person judge whether your copy sounds conversational. See if it sounds like you are speaking to them like you would in a conversation.
5. Picture someone in your mind. If you have gathered enough details about your prospect, you should be able to form a picture of your prospect in your mind. Write as though you are speaking to your prospect.
You could also try picturing a friend or someone you care about. Pretend you are speaking to that person as you're writing.
6. Use simple words. Big words tend to sound formal and are more commonly used in formal writing such as essays. In our everyday conversations, we tend to use simple words rather than big, complicated words. Using simple words can add a conversational tone to your copy.
7. Tell stories. In our everyday conversations, we tell stories to each other. Telling stories in your copy can help make it more conversational. People love stories, so it'll also help captivate your prospects.
Use the tips above to write in a conversational tone. Your copy will appear friendly and conversational to your prospect. They'll like and trust you more -– and buy from you more.
Want hard-hitting copy that gets results? Francis Lui is a freelance copywriter who wants to deliver results for you. To learn about his services -- and to read more of his FREE articles -- go to francislui.com/.