How to Sell Well: Sharing Some Sales "Secrets" (Part One)

Article Title: How to Sell Well: Sharing Some Sales "Secrets" (Part One)
Author Name: Craig Lock
Line Space: 65 characters
Category (key words): Self Help, Personal Growth,
Self Development, Selling, Sales Skills
Internet addresses: http://www2.webng.com/writernz/ and http://www.craiglockbooks.com
Other Articles by Craig Lock are available at: http://www.selfgrowth.com/articles.html
(Personal growth, self help, writing, internet marketing, words of inspiration and money management)

Publishing Guidelines: This short extract is from one of my earliest
manuscripts 'Quote, Unquote'. This piece may be freely
reproduced, electronically or in print.

"We share what we know, so that we all may grow."

*

HOW TO SELL WELL TO SELL WELL - SOME SALES "SECRETS" (Part One)

This chapter is for all salespeople...and every person
sells something every day - whether it's an idea to your
spouse, or to your business asociates. All businesses and people involve some form of selling, because everyday we are selling ourselves and our ideas to our families and many other people. Nothing happens until a sale is made - in business and daily in the "river of life".

I'll now share some ideas from my experiences in the days in the business world, the "corporate jungle" ("many many moons ago"...

All salespeople need motivation, stimulation and
inspiration (daily). One of the best sources of inspiration is the
ideas of other achievers. Anyway, here are some thoughts
of mine on selling skills from my work in my previous
career.

REMEMBER the following from the "Salesman's (and woman's of course!) Creed".

"Thou art out to make a living, not a killing.

If thy prospect quits listening, thou should quit talking."

The best way you can avoid being rejected is to never ask
for the order.

The hardest thing about this business is getting in front
of the right people. Prospecting is 80 of the sales
process.

Sales success is not a secret, it's a system - and the key
is systematic prospecting. For Gold!

The more you tell the more you sell.

We have many chances to make a lasting impression; but only
one chance to make a first impression.

You can get everything in life you want, if you help enough
people get what they want (thanks Zig Zigler).

The buying decision is made in the buyers mind - not yours.

Selling is 15 per cent product knowledge and 85 people
knowledge."

You cannot be one kind of person and another kind of
salesperson. Your customer's favourite topic of
conversation isn't the weather or sport or the news - it's
themselves. So when you're selling a product, stress how
it will BENEFIT THEM. Radio "WAIIFM" (= "what's in it for me").

N.B:

Stress the BENEFITS and not the features of your product or
service. What will your idea to to enhance the life of your customer.

"INCREASE, IMPROVE, REDUCE, SAVE": These are key
words to "turn on" consumers; so "press their hot buttons".
From saving comes having.

Use KASH (your knowledge, attitude, skills and habits).

Use the words "why not?".

and always remember,

Get your sales message, your presentation in front of as
many prospects as possible; because...

The more you tell, the more you sell.

A mediocre representative (or agent) tells, a good agent explains, a superior
agent demonstates. However, a great agent INSPIRES buyers
to see the benefits of the product as their own."

Managing your business only for profit is like playing
tennis with your eye on the scoreboard.

So have FUN in whatever you do.

Happy selling (as you ride down the 'rapids of life')*

Craig Lock (" Incorrigible Encourager, Information and Inspiration distributor")

* that's a metaphor, btw!

P.S: There really are no secrets in effective selling, I believe (see title). Just be friendly and be yourself with a genuine desire to do your best for your customer...and you will sell plenty of product.

This extract is from "Quote, Unquote": A collection of
motivational, inspirational quotations on various
subjects, together with personal anecdotes, which
inpired the author to start writing as a new "career".

"Quote Unquote" and Craig's other books are available at:
http://www2.webng.com/writernz/

Hard-copies and e-books, fiction and nonfiction: self help, novels, travel, humour, writing, inspiration and money management

"Together, one mind at a time, let's empower and inspire the world."

End of Part One (Part Two to follow)

THIS ARTICLE MAY BE FREELY PUBLISHED