Memes have almost become a movement, a fad that is being used by one and all for various purposes. In this article we are going to see how we can be a part of this movement and bring a change in our marketing techniques.
Memes are ideas that evolve according to the same principles that govern biological evolution, said a famous biologists. Today literally, memes are all the ideas that you have in your mind exactly at this moment, it has travelled from friends and some will have come from the internet or television. Examples of memes are musical tunes, jokes, trends, fashions, catch phrases, and car designs.
So as marketers, it is essential that you are up to date with current trend and be a part of the movement of memejacking your audience. Memejacking is fun, engaging and can cause some serious chaos on the web and can be one of the finest marketing tools to generate leads, links and likes.
So in this article I am going to share with you some electrifying tips to loosen up and let out the fun and creative person in you, and get your memejacking right:
1. Be Quicker:
The most successful memes are those that have been used right away when it came into news. Memes are viral and it comes under the notice very quickly, hence you have to be quicker and use your meme before it runs out of popularity and have dies out.
This problem can be overcome by being active on social bookmarking sites like Reddit or StumbleUpon as these sites will have creative, new memes before it travels to more mainstream social media sites like Facebook or Pinterest.
2. Understand Your Meme:
Before doing or commenting on anything it is very important that you have understood the entire reason/concept. Similarly, before you memejack it is very important that you know and have understood what your meme means; because you don’t want to publish something you are not sure of and make a memejack out of yourself!
You also don’t want to publish something which can hurt the sentiment of some cultural or racial group. Hence these downfalls can be avoided only if you know your memes well.
3. Know Your Audience and Make it Relatable:
Firstly, before creating a meme ask yourself whether you really need it or not? Because having a meme might be the coolest thing but it is of no use if your audience can’t relate to it or they don’t find it funny. Therefore, know your audience, analyze their like and dislikes and confirm whether you need a meme or not before jumping the gun.
The most successful memejacks are those that cleverly incorporate some essence of the brand, which can me its industry, messaging, mission, slogan, etc. audience should understand what you are trying bring out with the help of the meme, and that it leads to generating good response.
4. Make it Witty and Creative:
Memejacking is all about good humor; therefore make sure your meme has the perfect mixture of humor and creativity. Don’t try to educate your audience through your meme, and make it serious then it will not generate any help! The tone should be witty and should successfully engage the audience and grab their attention.
5. Stick to its Originality and Spread the Virus Cleverly:
Make sure your memejack sticks to the original meme's format, style, and includes the same components. Otherwise your memejacking might turn out to be an “epic fail”! and you definitely don’t want that.
Don’t just stop after creating the memes, spread your meme cleverly and efficiently. Social media is not your only platform, though it is the major one. Plain and simple, plant your meme in prime sharing social networks, like Facebook, Google+, and Pinterest are perfect for memes, because they're all sites where visual content thrives.
Blogs again are effective and economical, hence it spells out beneficial. Create a blog and keep updating it with only memes which are witty, creative and relatable. Be sure you optimize your meme page for social sharing or it will be a wasted effort.
Memes are travelling across the web in the speed of light! And as a smart marketer it is the best if you hold on to this viral way of getting your audience hooked to your products/services. So, hopefully this article has motivated you to get on to the ‘meme way’ and start memejacking your audience.
Sources:
http://www.smithsonianmag.com/
www.esalesdata.com
http://www.smosh.com
Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in electronic marketing techniques, Linda has authored articles for several leading business journals, worldwide.