Why Having A Niche Automatically Boosts Your Credibility

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"Why Having A Niche Automatically Boosts Your Credibility"

- by "Dangerous" Debbie Jenkins

(c) Debbie Jenkins. All Rights Reserved.http://www.bookshaker.com

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Yes, yes, we've heard it all before... loads of lifecoaches, consultants and therapists are struggling to make adecent living but still stick at it because they love their job.

Want to know why nearly every coach or consultant out therewill always struggle?

...if you're one of them then you're not going to like thisone little bit...

It's a lack of CREDIBILITY

BUT before you hit the DELETE key just bear with me...

This lack of CREDIBILITY has a cause...

lack of FOCUS.

If I have a particular thing I'd like to improve in my lifeor business, wrongly or rightly, I will seek out and trustthe advice of a SPECIALIST over a GENERALIST any day of theweek.

And that's the problem - LIFE, MARKETING and BUSINESS - isjust too general.

If you want to become truly attractive and have CREDIBILITYyou need to stand for something. If you're a generic lifecoach then know this. People want to be able to turn tosomeone for a SPECIFIC area of LIFE - this could berelationships, health, wealth etc.

The same is true if you're a generic business or marketingconsultant. People want to find the person who can help themwith a SPECIFIC challenge unique to their BUSINESS. You couldchoose a niche based on a situation - say Legalised Tax Dodging,Setting Up Automated Business Systems, Getting People WorkingHarder, Cutting Marketing Costs etc. or you could focus on aparticular business-type such as - Solo Business Owners,Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.

So ditch the shopping list right now - you can't be the bestat everything - and even if you are no-one will believe you.Choose to be the best (or look the best) at ONE thing.Because as soon as you focus, your CREDIBILITY willskyrocket. You'll have instant ATTRACTION just by gettingclear about who you are, what you do and who you do it for.

Let me introduce Mollie McDonald

She has a fun, rewarding job and makes all the money sheneeds. She gets to add value and improve people's livesevery day. She loves her job and I'd hazard a guess that shegets as much, if not more, satisfaction than any Life Coachdoes from her work.

And yes... she gets to coach, cajole, support and work withinspired clients who want to make a change in exactly thesame manner.

Is she doing anything drastically different to all the LifeCoaches who are struggling? I know she's not!

But she has done ONE thing differently. She's tapped into aprofitable niche and provided a solution to a genuine gapin a considerably HUGE marketplace. In fact 90% of NewYear's Resolutions lead into this one niche perfectly.

Mollie is a slimming coach. She reveals how she does it here...http://www.bookshaker.com/product_info.php?products_id=60

Finally, 4 top tips for finding your niche...

1. "Me Too" businesses are never in as high demand as unique specialists

2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist?

3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution?

4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!

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