5 Super Easy Secrets To A Winning Domain Name

Copyright © 2002 By Ewen Chia

Are you having sleepless nights thinking of the
right domain name for your online business?

Well, everyone and everyone's grandmother knows
by now why having your own domain is so important.
To sum it up, here're the main advantages :

- It shows You are serious about your business
- It creates instant credibility for your business
- It creates a branding for your business
- It builds your online identity and is easily remembered
- It can be an excellent marketing tool when used correctly
- It is an investment and intellectual property owned by YOU

Needless to say - having your own domain is an
absolute NECCESSITY if you're serious about
doing business online!

But aren't all the good domain names gone you say?

It's true that most short or one-word or generic names
are taken up, BUT you can still win at the domain
name game by following the simple steps

Here are the 5 super easy secrets to a winning
domain name anytime!

== BRANDING ==

Every business needs to be branded, and that
does not exclude your online business!

Now what's branding in simple terms?

It's an identity that you want your customers to
remember you by, and the best way to do that
online is by your domain name!

For instance, your business branding may be
"Best Quality Service", so why not use that as
your domain name, BestQualityService.com
if it's still available for registration?

This is a great way of creating a CONSISTENT
branding and identity!

== PHRASING ==

How about using familiar or unique phrases
as your domain name? This can help differentiate
your site and heighten the recall factor

You can think up many catch-phrases for domain
branding, how about "CowJumpsOverTheMoon",
"MakeLoveNotWar", "SaleOfTheCentury", etc?

But it's important that the phrases you use is
aligned to your business, you wouldn't want to
use a domain like CheapAndGood.com when
you're selling high end premium products,
it just doesn't gel!

== KEYWORDING ==

An important and smart approach to selecting
domain names used by many marketers is to
create the domain based on rich keywords
relating to their businesses. The reason behind
this lies in the fact that it helps enhance search
engine rankings, especially pay-per-click listings
which is essentially a bidding on top keywords.

As an example, if your site deals with golf
improvement, you may want to identify your
main keywords and come up with a domain
like "improve-golf-lower-scores.com"?

My personal example is my ezine site at
http://www.Marketing-Make-Money.com
which utilised the keywords 'Marketing' and
'Make Money'

== EXPIRED AND EXPIRING ==

A wonderful method of grabbing quality
domain names is by registering domains that
had expired or will be expiring!

Thousands upon thousands of domains are
expiring every other day and getting a good
one is real possible

Try this site http://www.DeletedDomains.com
to source for such domains, I grabbed
http://www.UltimateEbooks.com from their list
the last time I did a search

== BUYING ==

This option is a little more costly and risky but
you'll have a better chance at finding a domain
that you really want.

There're three main ways to go about this :

1. Email the webmaster of the existing domain
about your interest and intention

2. Bidding and buying at domain auction,
sale sites like http://www.Afternic.com; or

3. Typing in the name you need and you may
land on a 'for sale' page

Here are also Three domain registrars that charge
less than $10 for each domain name registered
through them (no hidden charges).

I've personally used and tested them with my
own domain names and they've proven themselves
to be reliable and provide quality services.

Why spend more when you can save more?!

http://www.Namebargain.com
( a division of Register.com)
http://www.GoDaddy.com
http://www.GKG.net

Can you STILL Win the domain name game?

You bet You can!