Benefits of Doing Business Socially and the importance of Social Business Networking Sites

Most of the internet users today are well aware of social networking sites and importance of developing professional relationships over there. Since social media started becoming popular during 21st century, this trend has turned into habit. Getting into social communities is a good move indeed as far as viral promotion and cost-effective marketing initiative is concerned. Socially-connected businesses can reach out to target audience in the most convincing way.

Know how social networking works for people

People of all age and from all walks of life spend hours in networking with friends, family, peers, partners and customers. After Facebook, Twitter, Google+, LinkedIn and few other popular sites like Digg, Reddit, StumbleUpon came in picture, the whole world has shrink than it was never before. Today social media users can connect, share and communicate with others real-time and that too for both personal as well as professional use.

However, not all social media profile holders are aware of the real strength of a social networking site. It is only a few handpicked features that get maximum attention and are vigorously used by active social media members. It is obvious that people like following masses. They actively promote such applications that they have used before or liked or have come to know from some reliable sources.

However, there are many other feature-rich, highly integrated applications that majority of SM account holders are not aware of. Other than making friends, fans, followers or sharing links, photos and news item one can use social networking site for dozens of commercial purposes.

For example,

• Creating online marketing campaigns for all types of brands (product or service)

• Running advertisements, opinion polls, contests to capture marketing insights, resourceful data from online customers

• Connecting to business partners, consultants, service providers and business customers

• Searching freelancer for part-time or short-term project jobs

• Developing games, apps, social media marketing tools and programs

• Generating new user base and viewers for product launches, mass promotion, bulk announcements

• Reaching out to all potential people who share similar business interest like you have

• Collecting ideas for start ups, business expansion and customer service management

• Analyzing important strategic moves and business decisions by peers, partners and customers

• Searching potential candidates for recruitment and business help

• Developing creative zone to start, build, manage and share business concerns, business goals

Since creating accounts in favorite social networking sites has become easier and quick, any business people can use the platform to various commercial benefits.

Here are a handful reasons why a well-managed social business networking site is considered apt for all marketing and communication needs of a business.

• Social networking sites are free to access and are unlimited for use

• Business networking, online deals, business partnering, work outsourcing everything is real-time in business networking websites

• Only social-networking sites promote community-driven business relationships and socially-engaged professionals

• New initiatives, ideas, and strategies keep evolving every other day in social platforms

• News items are best circulated through social media channels.

• Extensive viral marketing is possible only on social platforms

• Almost all internet users are somehow connected to each other through social networking sites. This means any message shared through social media profile has a chance of being re-circulated among unlimited members for unlimited times. This renders a huge marketing opportunity which is not possible through other means.

• Popular networking portals often come with great, feature-rich applications that community members can apply for better reach, better research and better results. Whether it is for 360 degree way of communication, job related deals, online chat facilities or payment and transaction related services, networking portals have every ingredient to make business users satisfied.

• Job outsourcing, freelancer search, business strategy consultation, new business development, talent hunt and brand promotion– nothing was so easy before the concept of social media popularized.

Thus, with the advent of web 2.0 applications people have found a new way of doing business. It is called “doing business socially” which is going to be a big blockbuster in coming days. It is important that you have strong online presence in almost all high quality social networking sites. Remember, the days are not far when every business activity will happen via social networking portals only.