How A Single Internet Transaction Led To Six Ideas That Created Exponential Practice Growth

I want to show you how you can find practice / business building insights wherever and whatever you are doing. By picking the best ideas and techniques from what others are doing and incorporating them into your own business / practice you are almost guaranteed exponential practice growth. It is so easy to do and as the next two paragraphs will prove there can be useful tips anywhere if only you are prepared to look for them and apply them...

I am a child of the 80's.

I wasn't born then but by far that was the best decade to be around in. One of the music groups that I like back then was a band called "The Christians" (named after their surname and not some religious zealous). 25 years on they have just re-released their first album (ah those were the days when it came on a piece of 12" black vinyl as opposed to 3.5" of shiny plastic!) in a "deluxe" edition and although I already have the record, I checked the Internet for the CD, saw the play list and bought the cheapest one... It arrived sooner than was scheduled and to my surprise there are even more songs on than I was expecting.
So now I am both enjoying the music again and reliving my youth once more.

There are so many marketing points in these paragraphs that if you can find them, adapt them to what you do you will be very successful and very rich.

Have a look for them now and make a note on a piece of paper and then I will cover them in a moment - so no cheating have a re-read and then carry on with the rest of the article...

I trust you have had a look through and found all the easily adaptable marketing ideas because there certainly were plenty! Here are the main ones:

1. Share something personal about yourself in most things that you do and certainly all of your marketing. I told you what my favourite decade was and one of my favourite bands and it allows people to realise that they are dealing with a real person and the more they get to know about you the more they will get to like and trust you and the more they will feel comfortable using your services and buying from you!

2. Although I already had the album I still bought the "deluxe" version. Is there anything that you can repackage to make in to different priced packages so you can sell to the more affluent or the less well off in your customer base? Can you create bundled packages of your best selling items / treatments / services that will make you more appealing to more customers and clients?

3. I checked on the Internet and bought the cheapest. For a plain commodity people will shop around and often go for the cheapest and with the Internet it is a lot easier to find these comparisons. This is why you need to differentiate what you do from how others are doing it. By making yourself / service / treatment unique you rid yourself of all competition and create the ability to charge as much (or as little) as you like. There will always be price buyers and these are the hardest people to please and they are always the first to move on to the next cheapest supplier. By making yourself higher priced you leave these difficult consumers to your competitors - let them have the headaches whilst you deal with those that want you for what you do and not for how little you charge.

4. I am slowly moving from vinyl to CD and unfortunately as I am finding times changes, technologies and ideas progress. It is therefore vitally important you keep up-to-date with the latest developments in your field and develop / maintain your expert status. The more you learn the more you earn!

5. The CD arrived sooner than I thought it would and had a larger playlist - my expectations were not only met but surpassed! What can you do to create a WOW factor in your business that will get customers not only coming back but spreading the word about you?

6. I am reliving my youth! Whatever it is you do or sell it is not about the product or the features - it is about the benefits to the client and how it makes them feel. Sell the sizzle and not the steak and you will have far greater success all round in your business life.

That is just six great marketing points from one simple Internet transaction. All of these ideas can be modified and adapted to your own business or practice and if you do you will be guaranteed exponential practice growth!