What do you do if you’ve only got a small space to work with? At an exhibition, say, or a point of sale . . .
First and foremost, you need to make use of the whole area, without giving the appearance of clutter. As with all forms of advertising, white space is important.
Eye-catching floor graphics are an exceptional merchandising or branding tool. They are perfect for drawing attention to a promotion, sponsorship, or endorsement. They are particularly suitable for product launches and special (limited time) in-store offers.
Or perhaps you have a larger space to work with: for instance a shopping centre, DIY warehouse or garden centre. Floor graphics are a great way to steer customers to particular areas or ‘hot’ products you want them to buy.
You want your floor graphics to be dynamic, so keep the design simple and the graphics bold. This is because light colours can easily appear scuffed when there’s a constant footfall of traffic.
Of course, although you may want to keep your message simple, the more powerful the graphic design the better. Some of the more noticeable designs use 3D technology as a way of making the design stand out. This can be really effective if the floor graphics match the theme of the promotion or event and your preferred sign maker will be happy to advise you on making the best use of your available space.
There are a range of specialist floor graphics materials available depending on whether you want them for indoor or outdoor use. Three popular types we would suggest are:
Pavemount: – a revolutionary new system – comes highly recommended for outdoor use on surfaces such as tarmac and concrete, or virtually any surface with is dry, smooth and free of chippings or other loose materials. Pavemount is non-slip and can cope with heavy pedestrian traffic. It has an outdoor life of 3 months.
Floorap: – Ideal for indoor use as it will stick to any interior surface and will last up to 12 months, depending on the level of footfall.
Easypeel: – Suitable for short-term advertising and promotional campaigns up to a maximum of 4 weeks, after which time the floor graphics should be removed.
Floor graphics can turn any display, promotion or product launch into an exciting event, drawing the focus of attention to precisely the place you need it. Once you’ve used floor graphics in your marketing mix, we’re sure you’ll be convinced by their capabilities
Chris Jenkinson is a UK based SEO marketing consultant writing and working for Sherwood Signs a maker of advertising banners and floor graphics for the small business.