It's safe to say most of the long forgotten pioneers of commercial advertising would roll right over in their grave had they known simple radio spots would eventually give birth to new age techniques such as 'Human Billboarding' by way of Tattoo. Fundamental Advertising can be quickly defined as an encased communication concerning a product, whether goods or services. A distinctly designed, compendious, artistically stimulating and content-wise proclamation aimed at adequately influencing the target audience to arrive at a choice as desired by the advertiser if you will.
Commonly the objective of an advertisement is to increase the sales of any given product on today's market. The advertisement will often convey the noticeable features of said product or offer, and how it could potentially benefit Consumers. It can also educate a pre-determined target audience about any range of other particulars in regard to pricing, attainability, usage, complications that may occur while using, and the apparent resolutions to such.
Ancient Arabic Societies used papyrus to fashion sales messages and wall banners. Both commercial and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertising via 'Rock painting' is all actuality a manifestation of ancient techniques still existent in parts of Asia, Africa, and South America.
New age Advertising is outdoing most of the 'traditional' television, radio and newspaper methods one of which is Human Billboarding. This concept is a recent phenomena that has grown rapidly in the last decade. A human billboard is someone who promotes an advertisement on his or her person directly. Most frequently, this refers to holding or wearing a sign / logo of some sort, but may also include wearing sponsorship as clothing or in extreme cases, having it tattooed on visible parts of the body.
Some 12 years ago, Vibe Magazine predicted that Companies in the next millennium would pay individuals to get tattoos of their Brands. In 2001, NBA player Rasheed Wallace declined an offer to boast a tattoo advertising a product. In September of the same year, a well known Online Casino paid boxer Bernard Hopkins $100,000.00 to sport a temporary tattoo on his back during a Championship fight with Félix Trinidad.
However no story is more controversial than that of a Man named Bill Gibby, AKA 'Billy The Human Billboard'. One part because he has covered most of his face, neck, and upper body with various Company Logos ranging from Adult Sites, to Web Hosting Monarch HostGator.com, and one part because he changed his Legal name to: 'Hostgator Dotcom'. Advertising has traveled an oh-so windy path over the last 50 years and continues to evolve in extraordinary ways. One can only imagine What the future holds for this ever changing form of publicity.
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