Sending bulk email messages to potential customers in order to make sales is what bulk email marketing stands for. Bulk email marketing is actually not done by sending spam to random people like what many people think. There are big differences, and I’ll try to explain them to you.
Using specialized spam tools to harvest email addresses or stealing email addresses from someone else is what spammers are frequently doing. They send their messages to anyone without even bothering who are those people, and usually they offer scam schemes. They are selling unrealiable stuff.
As opposed to spam, bulk email marketing is used for selling real products and services to potential customers. Who actually are these potential customers? And how your sales letters motivate them to buy your products and services? Nice questions, right?
Sending regular sales letters in bulk email marketing could only be done after we build an email list of potential customers by offering our website visitors free and useful newsletter in bulk email marketing, and only after creating good relationship with the ones who subscribed. And again, we never send unrelated offers, we always advertise those product and services that are related to the subject of our newsletters.
If you offer a free newsletters for painters for instance, and send painting tips and tricks, you can send information on paints, and painting accessories you sell, so your subscribers could buy them right from the newsletters you send.
In this case, a good example of a good offer would be creating newsletter on how to remove the old paint before applying the new one, and then you can do a short review of paint removing tools. The tool that you are selling should comes up first in the review, and in order for the readers to place orders, you can put an "Add to Cart" button next to it.
Good idea, but do you know where will you get those subscribers? Actually, you just have to collect them on your website. What you should do is build your own website with tons of free and helpful information related to the products and services that you are selling. And in your newsletters, you should offer better things. In this way, you can motivate them to subscribe into your email list.
Mostly of the people love e-magazines, especially if they are free of charge. So why don't you make one to please your subscribers, and then offer it only through subscription. You can also draw new visitors by publishing the old issues of your e-magazine on your website, but make sure that the new issues are available to visitors through subscription only.
Now let’s talk about how to collect subscribers in a database and send bulk email messages. Specialized bulk email marketing software is all you need in order to do that. You may consider using your regular email client, however you can't and let me tell you why.
1. Automatically adding new subscribers right after filling in the subscription form to your address book is important.
2. You need to automatically remove the ones who wish to unsubscribe from your address book.
3. You must be able to automatically remove recipients with bad email addresses from your address book.
4. Using in the To field is also important so that you can personalize your messages.
Especially if your email list gets larger than 10,000 subscribers with thousands joining and hundreds leaving it everyday, all these items are mandatory. It would be imposible for anyone to handle all this manually. A good bulk email marketing solution is what you need to use.
For my Mac Book Pro laptop, I am using Mac Mass Mailer and for my Windows desktop, I am using Advanced Emailer. These mass email software solutions, in my opinion, are the best.
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