Looking for a few website marketing secrets to boost your online traffic? Here are a few of the more practical but less well-known online strategies you can implement today!
Develop trust and credibility
One of the first things you'll want to do is establish trust and credibility with potential visitors. Don't scream "profit-first" when your visitors land on your web pages--offer advice or help. Your website should give an, "I'm here to serve you" perception rather than a, "I'm only interested in taking your money" impression. This makes it so much easier to gain a visitor's attention, especially when they are bombarded constantly with sales messages.
Focus on targeting the right visitors to your website
There are a lot of Internet marketing tips for small businesses that talk about bringing visitors to a website--BUT you want to be sure they are the "right" visitors, the visitors that are interested in your products or services. You don't want everyone and anyone going to your website because you'll find your conversion rates to be low. Focus on creating quality, relevant content so that you'll attract the visitors you can help-they are the ones that will want to buy from you and continue an online relationship with you.
Offer something compelling to prospective customers
Once someone hits your site, the first thing that must pass through their heads is "wow." No, not the kind of "wow" that assaults the senses but the kind of "wow" that makes them want to keep reading further. You can only achieve this by dangling something that your visitor wants. Master this and you will turn many of your website's visitors into paying customers.
Promote guarantees for your products/services
Another of the more overlooked website marketing secrets is simply offering a return guarantee. These guarantees offset the risk of product failure or dissatisfaction from a customer - two things that can turn off a potential buyer. You can help give them some peace of mind by offering to give them their money back if they are not satisfied with how the product performs as advertised. You'd be surprised at how much this can convert a skeptical visitor into a willing buyer.
Encourage and reward feedback from clients
This is especially important for someone who is selling a product or service. Learning what your clients have to say - positive or negative alike - will allow you to tweak things to make a more attractive product for people in general. Another benefit of interacting with your clients is that you gain their trust even further. They start seeing the person behind the business, and when they see a real person, this keeps them interested in your business.
Be original
A lot of online marketers tend to package similar products and/or services. You don't need to reinvent the wheel, of course, but it does help when you do something that sets you apart from the crowd. Make your business unique. Try to put your own special twist, method, or perspective on your products and services so you stand out from the masses.
Implementing these website marketing secrets can definitely boost your online visibility, credibility, and ultimately your business over time.
Angeline Plesek is the owner of WebPageMarketingBasics.com—as a web developer and freelance copywriter, she realizes the importance of web page optimization and how it relates to the bottom line for all business owners that have an online presence. It isn't just about how a website looks—there is more to improving conversion rates online.
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