Facebook is one of the best ways to increase traffic to site. Being the leading social community online having over 300 million users, you can rely on Facebook to gain maximum exposure for your site, get your message across to millions of customers and get more traffic to your websites in no time.
The fastest way to increase traffic to site using Facebook is by advertising with Facebook. Here are 4 tips for you to get the most out of your advertisements.
Tips #1 Create Only Targeted Advertisements
The greatest thing about advertising with Facebook is the flexibility that it provides for your advertisements. To create the most compelling, responsive and profitable advertisements, you need to utilize Facebook option to target and tailor your advertisements based on your target market.
For example, if your product is tailored towards single mothers, you can tailor your advertisements to only appear to those who have indicated that they are single mothers in their profiles, or who have demonstrated interest in similar products or services based on their personal profile, communities or groups they've joined, or other advertisements they've responded to.
This way, besides being able to increase traffic to site more easily, your chances of making sales will also be higher as the traffic that you are attracting is a targeted one.
Tips #2 Increase Your Click Through Rate (CTR)
Your advertisements' CTR plays an integral role to save you money and to help you to increase traffic to site while reaching out to your target market.
One of the easiest ways to increase your CTR is by creating a highly targeted advertisement and make sure that your ad only appears to your targeted clients.
In this regard, it is extremely important that you monitor your CTR so that you are able to rectify any problems or make adjustments to improve your CTR. Do note that if your advertisements' CTR drops too low, the ads could be automatically paused or removed by Facebook. Typically, your ads should never fall below a 2% conversion rate.
To get maximum result, you can consider of split testing various advertisements within the Facebook community to determine what works best. You should also pay attention to the times of day that your ads appear. It can be either throughout the day or only at specific times or dates.
Tips #3 Set Your Maximum Daily Bid
To effectively increase traffic to site using Facebook, setting the maximum daily bid that you are willing to pay is very important. When you first started to advertise with Facebook, it is advisable to start with a lower bid to get used to such advertising method. Then slowly increase your maximum daily bid as you fine-tune your advertisements to get maximum results. Of course, the higher your daily bid, the more exposure your ad will receive but you must keep a pulse on your bid's CTR to monitor the conversion rate and to get the most out of Facebook advertising.
The above are the 3 tips to increase traffic to site using Facebook. Using it right, you'll get skyrocketed and laser targeted traffic in no time!
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