10 Magnets to Capture Leads for Your Club Marketing

1. Offer a free sample of a product or service.
Everyone loves getting something for free. One way you can attract traffic to your website and get permission to keep sending them your newsletter or other golf marketing materials is to offer them something for free in exchange for their contact information. This freebie should be related to your golf course or private club in some way; it could be a free round of golf, a DVD featuring golf tips, or a coupon of some sort.

2. Feature an email series.
Another great way to capture leads and improve your online club marketing is to offer an email series on a topic of interest. For example, you might promise your subscribers a ten-email series featuring a tip a day to improve their swing.

3. Feature a video series.
Videos are powerful ways to captivate an audience and keep them coming back to your golf course or private club’s web site, thus enhancing your golf marketing efforts. Promise to send an informative video per day to your members for a specified amount of time in exchange for their email address. This is a great way to follow up with potential members.

4. Invite subscribers to a webinar event.
Another technique you can use to capture good leads and increase the effectiveness of your club marketing campaign is to invite subscribers to a live webinar. Webinars are also interactive, a feature that will promote further discussion and activity on your golf course or club’s web site.

5. Offer a white paper.
A white paper is a brief description of your products and services or tips and educational information related to your niche. Offering engaging white papers to your subscribers is yet another way to enhance your golf marketing efforts.

6. Offer an e-book.
People like e-books because they’re usually free, can be downloaded quickly and conveniently right to their computer, and are engaging and informative. Make sure your e-book features information that your target audience will perceive as valuable, and you’ll surely enhance your online club marketing as a result.

7. Organize a free event.
Wouldn’t it be great if you could get your web audience all together in one place and take advantage of the most effective golf marketing techniques there is—real human-to-human contact? Well, you may be able to pull this off if you host a free event for your subscribers. This will cost you a bit in the short-term, but if you plan it right, it could result in many long-term memberships and increased revenue for your golf course or private club.

8. Offer a free lesson or consultation.
A great way to get your leads onto your course or club and see for themselves how great it really is is to offer a free lesson or consultation. They won’t be able to turn it down.

9. Offer a free trial.
Enhance your club marketing campaign by offering a free trial membership. Use this opportunity to show your leads exactly how they can benefit from becoming a paid member of your course or club.

10. Build a kit available for download.
In order to target the whole of your audience, offer a kit available for download that includes all sorts of information in print and media form. That way, your golf marketing techniques become even more versatile, and there’s something for everyone.

For more information on how to create effective magnets to add to your club marketing repertoire, visit www.icptoday.com.